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# Sushi-Themed Chalk Sets
Twee's Limited-Edition 'Sushi Sidewalk Chalk' Mimics Hand-Made Rolls

By Laura McQuarrie | Published 2018-02-26 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/chalk-set
References: [foodandwine](http://www.foodandwine.com/news/food-toys-international-toy-fair-new-york) & [tweemade](http://www.tweemade.com/store/p8/NEW%21__Sushi_Sidewalk_Chalk.html)

At the 2018 North American International Toy Fair, Twee unveiled its newest limited-edition chalk set, which draws inspiration from the foodie movement.

Previously, Twee released a set of [donut-themed sidewalk chalk](https://www.trendhunter.com/trends/ice-cream-slime) and now it is continuing its range of [food-inspired creative toys](https://www.trendhunter.com/trends/slime-life-cheeseburger-diy-slime-kit) with a small-batch set of [Sushi Sidewalk Chalk](https://www.trendhunter.com/trends/3dprinted-confections). The hand roll-shaped chalk integrates colors like pink, orange, yellow and green, with the packaging even going so far as to mimic the way sushi is packaged in a grab-and-go grocery store format.

The product from Twee is made with plaster of Paris and tempera powder and is said to work best on surfaces such as concrete and asphalt with a thick grit.

Image Credit: Twee, Kate Leibrand

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 26% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Food-inspired Art Supplies:** The rise of foodie culture and emphasis on creativity presents an opportunity for companies to create unique art supplies inspired by different cuisines.
- **Small-batch Collectibles:** Limited edition releases of artistic, giftable items appeal to consumers looking for unique and exclusive products.
- **Packaging as Parody:** Reimagining everyday objects and their packaging in a new context provides a playful twist on familiar items.

### Where This Applies

- **Art Supplies:** Companies in the art supplies industry can expand their offering to include food-themed products or limited edition collectibles.
- **Gift and Specialty Retail:** Retailers focused on unique and artisanal items can carry limited edition, small-batch collectibles with food-inspired themes.
- **Marketing and Advertising:** Marketing agencies can incorporate mimicking everyday objects in their ad campaigns to create humorous and memorable visuals.

## Related on Trend Hunter

- [Bean-Shaped Vibrant Chalks](https://www.trendhunter.com/trends/bean-chalk.md)
- [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md)
- [Supermarket-Inspired Slime Toys](https://www.trendhunter.com/trends/zuru-slime-mart.md)
- [Imaginative Pared-Back Art Supplies](https://www.trendhunter.com/trends/woset.md)
- [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md)
- [Candy-Scented Sensory Toys](https://www.trendhunter.com/trends/sloomoo-x-hichew.md)
- [Sushi-Themed Pet Feeders](https://www.trendhunter.com/trends/sushi-feeder-tray.md)
- [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md)
- [Candy-Scented Squish Toys](https://www.trendhunter.com/trends/squishi-products.md)
