# Impressive Chalk Murals Ben Johnston Creates Large Scale Illustration for the Sierra Nevada Bar By Meghan Young | Published 2014-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chalk-mural References: [fubiz.net](http://www.fubiz.net/en/2014/10/02/chalk-mural-by-ben-johnston/) & [benjohnston](http://benjohnston.ca/18783/work) Adding artistic and youthful aesthetics to public spaces is one way to attract millenials to different establishments; enter the chalk mural by Ben Johnston, an artist and designer based in Toronto, Canada. A highly visual generation that is very much focused on a gorgeous backdrops to take those selfies against, this chalk mural will inspire a lot of foot traffic while also enhancing the overall [interior space of the bar](https://www.trendhunter.com/trends/bar-far) it is located in. Commissioned by [Sierra Nevada](https://www.trendhunter.com/trends/wayfinder-bishop), a bar located in Asheville, United States, the chalk mural measures nearly 1600 square feet and was completed in three weeks. Full of detail and dimension, it gives the illusion of a brewery while also adding some other elements including leaves and flowers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 30% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Chalk Murals:** Creating large scale chalk murals in public spaces to attract millennials and enhance interior spaces. - **Youthful Aesthetics:** Adding youthful aesthetics to establishments to appeal to the visual generation and increase foot traffic. - **Interactive Backdrops:** Using visually striking backdrops as interactive spaces for millennials to take selfies and engage with. ### Sectors Adopting This - **Hospitality:** Chalk murals in bars and restaurants provide a unique experience that attracts millennials and enhances the overall interior space. - **Art and Design:** The creation of large scale chalk murals by artists and designers can be a disruptive innovation opportunity to showcase their talent and attract clients. - **Event Spaces:** Incorporating artistic chalk murals in event spaces can create visually appealing backdrops for photos and enhance the overall experience for attendees. ## Related on Trend Hunter - [Mural Design Assistants](https://www.trendhunter.com/trends/art-by-squares.md) - [Toronto Visual Artist Installations](https://www.trendhunter.com/trends/johnnie-walker-chuck-anderson.md) - [Interactive Summer Murals](https://www.trendhunter.com/trends/jacquie-comrie.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Cozy Floral Bar Decors](https://www.trendhunter.com/trends/floral-bar-decor.md)