# Interactive Blackboard Branding The Chalk it Up Packaging Begs to be Doodled On By Susan Keefe | Published 2012-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chalk-it-up References: [thedieline](http://www.thedieline.com/blog/2012/3/7/chalk-it-up) & [thedieline](http://www.thedieline.com/blog/2012/3/7/chalk-it-up.html) Chalk manufacturer Chalk it Up enlisted the creative assistance of designer Sarah Minnerly to craft eye catching and engaging packaging for the company's line of premium chalks. Choosing a blackboard-inspired design, the Chalk it Up box is arresting in its stark simplicity. The kaleidoscope of the company's colored chalk line pop beautifully against the jet black backdrop of the bold packaging. Not only does the Chalk it Up box stand out from the crowd, it is also interactive. On the back of the box a functional chalkboard is featured, so you can create petite masterpieces directly on the packaging. Beyond this social function, the box also boasts a triangular prism on the interior, which helps hold the individual pieces of chalk in place to prevent breaking during shipping. Fun, engaging and simply stunning, the Chalk it Up packaging encourages creativity. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Packaging:** Opportunity to create packaging that engages and interacts with consumers through innovative features. - **Functional Packaging:** Opportunity to incorporate functional elements into packaging design, enhancing its usability and practicality. - **Personalized Branding:** Opportunity to allow consumers to personalize packaging, fostering a deeper connection with the brand. ### Where This Applies - **Packaging:** Innovative packaging designs can be applied to various industries, enhancing product presentation and customer experience. - **Art Supplies:** Incorporating interactive and functional elements into art supply packaging can differentiate brands and attract creative consumers. - **Consumer Goods:** Integrating personalized elements into consumer goods packaging can create unique and memorable brand experiences. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)