# Festive Hotel Pop-Ups IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations By Debra John | Published 2024-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chalet-programming References: [prnewswire](https://www.prnewswire.com/news-releases/ihg-hotels--resorts-celebrates-cozy-season-with-winter-chalet-programming-and-festive-pop-ups-302284623.html) & [ihg](https://www.ihg.com/content/us/en/deals/hotel-offers/winterluxurystays)  Chalet Programming is returning to [IHG Hotels & Resorts](https://www.trendhunter.com/trends/santas-suite-retreat) as part of its seasonal 'Winter Chalet' experience across its 'Luxury & Lifestyle portfolio.' This year’s offerings allow guests at participating hotels to engage in 'Chalet Day' experiences on December 21, celebrating the Winter Solstice. Notably, activities will include "seasonal programming, creative culinary offerings, specialty cocktail menus, and a curated IHG Winter Chalet playlist." To maximize daylight hours on the Winter Solstice, participating hotels will provide complimentary early check-in and late check-out, subject to request and availability. Additionally, a “Winter Hour” will be introduced, moving happy hour to 4:30 PM, allowing guests to enjoy drinks as the sun sets. Specific offerings during Winter Hour will vary by brand—for instance, [Kimpton Hotels & Restaurants](https://www.trendhunter.com/trends/ihg-rally-room) will feature the Singapore Sling cocktail, while [InterContinental Hotels & Resorts](https://www.trendhunter.com/trends/ihg-hotels-resorts) will serve a complimentary Freezer Martini. Furthermore, Hotel Indigo will provide light bites and beverages, including a Bourbon and Bean cocktail. Image Credit: IHG Hotels & Resorts ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 60% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Hotel Experiences:** IHG Hotels & Resorts' 'Winter Chalet' experience introduces festive stay options, inviting guests to partake in themed activities that augment their holiday spirit. - **Niche Culinary Offerings:** Specialty cocktail menus and creative culinary offerings during Chalet Programming highlight unique gastronomic experiences tailored to different hotel brands. - **Flexible Check-in and Check-out:** Complimentary early check-in and late check-out for Winter Chalet guests enhance convenience and guest satisfaction, aligning with increased demand for flexible travel arrangements. ### Sectors Adopting This - **Hospitality:** Holiday activations like IHG’s Winter Chalet can rejuvenate interest in luxury travel during off-peak seasons, attracting guests with unique, seasonally-themed experiences. - **Food and Beverage:** The introduction of region-specific cocktails and creative culinary offerings represents a trend towards localized, experiential dining within hotels. - **Event Planning:** Curated event programming, such as Chalet Day and Winter Hour, positions hotels as vibrant hubs for seasonal community engagement and special holiday events. ## Related on Trend Hunter - [Festive Hotel Decor Campaigns](https://www.trendhunter.com/trends/ihg-hotels-resorts.md) - [Festive Hotel Activations](https://www.trendhunter.com/trends/annual-holiday-programming.md) - [Crafted Holiday Activations](https://www.trendhunter.com/trends/loews-hotels-co.md) - [Festive Hotel Experiences](https://www.trendhunter.com/trends/w-toronto-festive-events.md) - [Festive Outdoor Hotel Activations](https://www.trendhunter.com/trends/winter-wonderland-activation.md) - [Festive Cocktail Bar Pop-Ups](https://www.trendhunter.com/trends/blitzens-bar.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [Curated Holiday Experiences](https://www.trendhunter.com/trends/bahia-beach-resort.md) - [Winter-Themed Hotel Offerings](https://www.trendhunter.com/trends/mt-harriets.md)