# Ski Resort Editorials Arnaud Pyvka Captures Heather Marks as a 'Chalet Girl' in Marie Claire Italy By Marissa Brassfield | Published 2009-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chalet-girl-in-marie-claire References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/chalet-girl-heather-marks-by-arnaud-pyvka-for-marie-claire-italy/?utm_medium=twitter&utm_source=twitterfeed) & [marieclaire.it](http://www.marieclaire.it/) '[Chalet Girl](https://www.trendhunter.com/trends/chalet-bertha)' in Marie Claire Italy captures model Heather Marks as the matriarch of a [ski resort](https://www.trendhunter.com/trends/boursin-aprsski-thru). She's captured by photographer Arnaud Pyvka in red, white and blue as she goes about her daily duties, whether it's wandering through a wood or vamping next to an ice-blue lake. Elisabetta Massari styled 'Chalet Girl' in Marie Claire Italy, and you can check out the first twelve images of the editorial above. Keep clicking for more [wintry fashion editorials](https://www.trendhunter.com/trends/womens-lv-ski) from Trend Hunter's archives. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Ski Resort Fashion:** The fashion industry can disrupt the ski resort industry by creating innovative winter fashion that caters to different types of skiers and snowboarders. - **Winter Sports Lifestyle:** The travel and tourism industry can disrupt the winter sports industry by creating innovative packages that cater to the lifestyle of winter sports enthusiasts. - **Sustainable Ski Resorts:** The hospitality industry can disrupt the ski resort industry by creating sustainable ski resorts that prioritize the environment and offer eco-friendly amenities. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the winter sports market by creating innovative winter fashion that is both stylish and functional. - **Travel and Tourism:** The travel and tourism industry can capitalize on the winter sports market by creating innovative packages that cater to the lifestyle of winter sports enthusiasts. - **Hospitality:** The hospitality industry can capitalize on the winter sports market by creating sustainable ski resorts that prioritize the environment and offer eco-friendly amenities. ## Related on Trend Hunter - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Nordic-Inspired Alpine Retreats](https://www.trendhunter.com/trends/chalet-bertha.md) - [Contemporary Ski Home Projects](https://www.trendhunter.com/trends/traditional-ski-chalet.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Alpine-Inspired Home Decor Lines](https://www.trendhunter.com/trends/gray-malin1.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)