# Spiraled Indian Snacks Uncommon Eats' 'Indian Chakri' is a Shapely, Savory Rice Flour Snack By Laura McQuarrie | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chakri References: [thedieline](http://www.thedieline.com/blog/2017/7/14/youve-never-snacked-quite-like-this-before) & [facebook](https://www.facebook.com/uncommoneats) Uncommon Eats is a brand that's setting itself apart by creating food products like its 'Indian Chakri' for adventurous snackers who want to dive deeper into [globally inspired flavors](https://www.trendhunter.com/trends/asian-style-chips). Although chakri is a traditional snack from India that is made with rice flour, Uncommon Eats is reinventing it for modern audiences. As the snack is typically fried, the brand sets itself apart by making an [oven-baked version](https://www.trendhunter.com/trends/baked-veggie-chips). The resulting product is crispy, savory and boasts an unforgettable spiral shape. When it came time to create packaging for the product, designer Nikki Cole opted for a simple craft paper back to "echo the rustic but refined nature of this adventurous brand." Across North America in particular, consumers are becoming interested in exploring a variety of [Indian-inspired snacks](https://www.trendhunter.com/trends/chatax-soya-sticks), including everything from naan chips to turmeric bean dips or sweet and savory yogurt pots topped with lentil puffs. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Indian-inspired Snacks:** Opportunity for brands to create innovative snack products that draw inspiration from Indian cuisine. - **Healthier Snack Alternatives:** Potential for brands to offer oven-baked versions of traditionally fried snacks, providing a healthier option for consumers. - **Global Flavor Exploration:** Growing interest among consumers in North America for trying globally inspired flavors and snacks, including Indian snacks. ### Sectors Adopting This - **Snack Food Industry:** Disruptive innovation opportunity for snack food brands to tap into the market demand for Indian-inspired snacks and offer unique, oven-baked alternatives. - **Packaging Design Industry:** Opportunity for packaging designers to create visually appealing and rustic packaging solutions that align with adventurous snack brands like Uncommon Eats. - **Health and Wellness Industry:** Potential for health-conscious brands to cater to consumer demand for healthier snack options by introducing oven-baked versions of popular fried snacks. ## Related on Trend Hunter - [Multisensorial Spiced Snacks](https://www.trendhunter.com/trends/indian-snack-mixes.md) - [Masala-Coated Cheese Snacks](https://www.trendhunter.com/trends/masala-cheese-snacks.md) - [Spiced Ancient Grain Chips](https://www.trendhunter.com/trends/howdah.md) - [Grain-Free Naan Pretzels](https://www.trendhunter.com/trends/naan-pretzels.md) - [Savory Indian Cuisine Snacks](https://www.trendhunter.com/trends/kurkure-chilli-chatka.md) - [Flavorful Potato-Based Snacks](https://www.trendhunter.com/trends/potatobased-snack.md) - [Globally Inspired Better-For-You Snacks](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack.md) - [Spiced Kettle-Cooked Chips](https://www.trendhunter.com/trends/keyas-snacks.md) - [Bold Chickpea Brand Refreshes](https://www.trendhunter.com/trends/festive-chickpea-hearts.md)