# Energetic Incense Branding The New Packaging for Chakra Incense Radiates Positive Energy By Rebecca Byers | Published 2015-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chakra-incense References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/20/chakra-incense-packaging-by-zach-pater/) & [behance.net](https://www.behance.net/gallery/31259195/RebrandRepackaging-Project) This vibrant imagined rebranding and repackaging project for Chakra Incense was created by Wisconsin-based graphic designer Zach Pater. Featuring a full rainbow of colors that differentiates the packages by scent, the packaging concept is produced with [card stock and laser cutting technology](https://www.trendhunter.com/trends/redesigned-retail-packaging). Each variety of [aromatic incense](https://www.trendhunter.com/trends/genjik) is denoted with a different accent color and is designed to be a sensorial experience targeted at a certain chakra, like Anja, the Third Eye chakra, or Anahata, the Heart chakra. In total, each chakra is represented in the Chakra incense collection, making for a total of seven. Each box also converts into a handy [incense stand](https://www.trendhunter.com/trends/incense-holder-kit), making the packaging functional and eco-friendly as well as aesthetically pleasing. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sensory Packaging:** Opportunity for brands to create packaging that engages multiple senses, enhancing the overall consumer experience. - **Chakra-focused Products:** Potential to tap into the growing market of wellness and spiritual consumers by offering products that align with specific chakras and promote holistic well-being. - **Eco-friendly Packaging:** Demand for sustainable packaging solutions that are both functional and visually appealing, providing an opportunity for brands to align with environmentally-conscious consumers. ### Industries Being Reshaped - **Graphic Design:** Graphic designers can explore creating visually striking and interactive packaging concepts that leave a lasting impression on consumers. - **Wellness & Spirituality:** Opportunity for businesses to develop products and experiences that cater to individuals seeking balance, healing, and spiritual growth. - **Packaging Design:** Packaging designers can focus on sustainable and functional solutions that align with the growing demand for eco-friendly products. ## Related on Trend Hunter - [Dual-Function Incense Packaging](https://www.trendhunter.com/trends/yongxi-incense-storage-and-holder.md) - [Soothing Sense-Focused Incense](https://www.trendhunter.com/trends/incvee.md) - [Calming Incense Experiences](https://www.trendhunter.com/trends/hinoki-incense.md) - [Calming Incense Sticks](https://www.trendhunter.com/trends/calming-incense-sticks.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Cigarette-Style Incense Sticks](https://www.trendhunter.com/trends/incense-stick.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Fragrant Fusion Incense Sticks](https://www.trendhunter.com/trends/incense-sticks.md) - [Smart Incense Burners](https://www.trendhunter.com/trends/recov.md)