# Paper Thin Loungers This 'Leather Lounge Chair' by Maarten Van Severen is Super Sleek By Summer Luu | Published 2010-09-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chair-by-maarten-van-severen References: [curatedmag](http://www.curatedmag.com/news/2010/09/10/leather-lounge-chair-from-pastoe/) & [pastoe](http://www.pastoe.com/en/9-collection/9-chairs/19-leather-lounge-chair-ll04/pr) This 'Leather Lounge Chair' designed by Maarten Van Severendoes does not look like the typical comfy lounge chair found in any living room. Coming in beige and black, these [leather furniture pieces](https://www.trendhunter.com/trends/aarea) are undeniably perfect for any [modern and minimalist living room](https://www.trendhunter.com/trends/john-pawson-and-herman-miller). Proving that [simple designs](https://www.trendhunter.com/trends/dopio) can easily go a long way, this 'Leather Lounge Chair' is guaranteed to awe your guests. Check out this piece for yourselves in the featured gallery. **Implications** - Consumers respond positively to simplistic designs because they do not have to put too much cognitive effort into understanding how the product functions. Corporations looking to further entice consumers into purchasing their wares may consider ways to simplify their current line of products. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Designs:** Opportunity for corporations to simplify their current line of products to entice consumers. - **Minimalist Furniture:** Growing trend in the furniture industry, with consumers seeking sleek and modern designs. - **Beige and Black Color Palette:** Increasing demand for furniture pieces in neutral colors, offering opportunity for manufacturers to expand their product offerings. ### Where This Applies - **Furniture:** Opportunity for furniture manufacturers to create minimalist designs that cater to the growing demand. - **Home Decor:** Consumers seeking to create a modern and minimalist living room are driving the demand for simplistic furniture pieces. - **Interior Design:** Designers incorporating simplistic and sleek furniture designs into their projects to create a contemporary aesthetic. ## Related on Trend Hunter - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Leather-Accented Industrial Seating](https://www.trendhunter.com/trends/l1-chair-from-object-leuci.md) - [Slick Eco-Conscious Chair Designs](https://www.trendhunter.com/trends/ecoconscious-chair-design.md) - [Chic Single-Piece Plywood Chairs](https://www.trendhunter.com/trends/void-lounge-chair.md) - [Cozy Contemporary Seating Solutions](https://www.trendhunter.com/trends/knoll-perron-bun.md) - [Comforting Designer Chair Designs](https://www.trendhunter.com/trends/calma-lounge-by-layer.md) - [Relaxed Simplistic Lounge Chairs](https://www.trendhunter.com/trends/gb-lounge.md) - [Contemporary Leather Classic Chairs](https://www.trendhunter.com/trends/sling-chair-1.md) - [Upholstery-Free Lounge Chairs](https://www.trendhunter.com/trends/massproductions.md)