# Chainsaw-Sliced Sandwiches Sheetz and Liquid Death are Serving Up Uniquely Sliced Sandwiches By Laura McQuarrie | Published 2025-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches References: [adweek](https://www.adweek.com/brand-marketing/liquid-death-and-sheetz-add-a-side-of-mayhem-to-lunch/) & [SheetzShop](http://www.SheetzShop.com)  [Liquid Death—the](https://www.trendhunter.com/trends/liquid-deaths) beverage brand that wants to "murder your thirst"—is teaming up with [Sheetz](https://www.trendhunter.com/trends/sheetz-x-dickies-collection) for a day-long stunt that will serve up made-to-order, chainsaw-sliced sandwiches. For this stunt, the brands enlisted artist Chainsaw Jenna, who will masterfully cut up the sandwiches that customers will forever see in a new light. Although these uniquely customized orders are sure to be sought-after, the collaborators won't be revealing the single location where the sandwiches will be cut in half with a chainsaw until Friday. Naturally, the lunchtime meals will be devoured and the one-day-only event will come and go, but this stunt will be made more memorable with a merch drop, complete with t-shirts and totes, as well as safety goggles, aprons and chef towels via the SheetzShop. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 81% | Activity: 89% | Freshness: 45% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Dining Stunts:** Pop-up events featuring unique dining experiences like chainsaw-sliced sandwiches can create lasting brand impressions and increase customer engagement. - **Collaborative Brand Partnerships:** Brands teaming up to create novel, limited-time experiences can drive excitement and foster customer loyalty through unexpected offerings. - **Merchandise-driven Events:** The integration of limited-edition merchandise with experiential events can enhance event memorability and offer additional revenue streams. ### Sectors Adopting This - **Food and Beverage:** Innovative food presentation and unique service techniques can redefine customer expectations in the dining experience. - **Event Marketing:** One-day stunts and pop-up collaborations provide a dynamic platform for brands to engage directly with consumers and build buzz. - **Retail Merchandising:** Branded merchandise sold alongside experiential events can amplify marketing impact and create exclusive product offerings for fans. ## Related on Trend Hunter - [Cheekily Co-Branded Beauty Releases](https://www.trendhunter.com/trends/liquid-deaths.md) - [Virtual Sandwich Campaigns](https://www.trendhunter.com/trends/the-jimmy-johns-metasandwich.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Superhero-Inspired Cheesesteak Sandwiches](https://www.trendhunter.com/trends/the-shazamwich.md) - [Summertime Sandwich Brand Books](https://www.trendhunter.com/trends/the-blade-and-the-brine.md) - [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md) - [Ingredient-Packed Cheesesteak Sandwiches](https://www.trendhunter.com/trends/mega-cheesesteak.md) - [Free Food Refreshment Campaigns](https://www.trendhunter.com/trends/liquid-death-sparkling-energy-campaign.md)