# Collaborative Video Apps The 'Wheel' App Allows Users to Create Themed Chains of Videos By Katherine Pendrill | Published 2016-03-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/chains-of-videos References: [thenextweb](http://thenextweb.com/apps/2016/03/29/wheel-app-social-video/) & [itunes.apple](https://itunes.apple.com/app/apple-store/id1013651701?mt=8) 'Wheel' is a new social app that allows users to create chains of videos based on the theme of their choosing. Unlike [Facebook's](https://www.trendhunter.com/trends/linkedin-short-video) 'Riff' app, Wheel is specifically targeted towards Gen Z consumers who are already using video content as a primary means of communication. Wheel is essentially a social video app that allows users to record short videos centered around different themes. Followers can then contribute to posted content, thereby creating chains of videos for others to watch. To demonstrate what the app is capable of, Wheel CEO Paul Boukadakis contracted popular creators on Vine, YouTube, [Instagram](https://www.trendhunter.com/trends/lemon8) and [Snapchat](https://www.trendhunter.com/trends/noteit) to produce original content for the app. Serving as a hybrid of popular platforms such as Snapchat and Vine, Wheel is likely to appeal to young consumers between the ages of 13 and 21. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Social Video Apps:** Developing video apps that enable social interaction can create new ways for users to engage with each other. - **Themed Video Creation:** Creating themed chains of videos can generate new opportunities for user-generated content and encourage participation. - **Targeted Gen Z Apps:** Developing apps specifically targeting Gen Z consumers can lead to new and engaging ways for this demographic to interact with each other. ### Sectors Adopting This - **Social Media:** Social media can use themed video creation to better engage users and improve user-generated content. - **Online Video:** Online video platforms like YouTube can show interest in social video apps to diversify content and expand user capabilities. - **Entertainment Industry:** The entertainment industry can create themed chains of videos to build fanbases, generate viewer participation, and increase engagement. ## Related on Trend Hunter - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Interactive Choice Wheels](https://www.trendhunter.com/trends/pick-the-wheel.md) - [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Revolutionary Video Creation Apps](https://www.trendhunter.com/trends/zoomerang.md) - [Private Sharing Apps](https://www.trendhunter.com/trends/waffle.md) - [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md) - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Communal Social Video Features](https://www.trendhunter.com/trends/instagram-blend.md)