# Novelty Basketball Purses AKIRA's Strap in Basketball Chain Purse By Jana Pijak | Published 2020-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chain-purse References: [shopakira](https://www.shopakira.com/whats-new/strap-in-basketball-chain-purse) Akira's Strap in Basketball Chain Purse is a novelty statement accessory that will appeal to [sporty fashion fans](https://www.trendhunter.com/trends/rocknots-new-game-day-collection). The purse boasts a "textured, [basketball shape](https://www.trendhunter.com/trends/big-blue-buzzballz) complete with a double handle vegan leather and chain link cage design." The basketball purse is also accented with gold tone hardware, faux gold hardware and even features an interior compartment that is discreetly hidden without affecting the structured shape of the accessory. Known for its bold and affordable fast fashion staples, Akira is an e-retailer offering everything from [fun purses](https://www.trendhunter.com/trends/baseball-crossbody-bag) like this one alongside fashion-forward footwear, jewelry and even luxury-inspired face masks. While Akira's Strap in Basketball Chain Purse is more eye-catching than practical, the piece speaks to fast fashion consumers' appreciation for distinct novelty pieces that are affordable and individualistic. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Novelty Statement Accessories:** The popularity of novelty statement accessories presents opportunities for businesses to create unique and eye-catching fashion pieces. - **Sporty Fashion:** The demand for sporty fashion items, such as the basketball purse, opens up possibilities for brands to merge sports and style. - **Affordable Fast Fashion:** The trend of affordable fast fashion allows companies to offer trendy and unique accessories at accessible price points. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can tap into the novelty statement accessory trend by designing and producing unique and eye-catching pieces. - **Sportswear:** The sportswear industry can explore collaborations and designs that merge sports and fashion, catering to the demand for sporty fashion items. - **Fast Fashion Retail:** The fast fashion retail industry can capitalize on the trend for affordable fashion items by offering trendy and unique accessories at affordable prices. ## Related on Trend Hunter - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Claw-Style Basketball Carriers](https://www.trendhunter.com/trends/claw-basketball-holder.md) - [Cereal-Inspired Statement Bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Arcade Game-Inspired Purses](https://www.trendhunter.com/trends/claw-purse.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Artist-Inspired Dynamic Basketballs](https://www.trendhunter.com/trends/round21.md)