# Cola Kombucha Drinks Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste By Laura McQuarrie | Published 2016-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chai-cola References: [clearlykombucha](https://www.clearlykombucha.com/kombucha-flavors/chai-cola/) Clearly Kombucha describes that its '[Chai Cola](https://www.trendhunter.com/trends/authentic-masala-chai)' is a beverage that tastes of "exotic spices and old school cola." While many health-conscious consumers are turning away from sodas and other sugary beverages, alternative beverages that are rich in probiotics are on the rise. A drink like Chai Cola provides the best of both worlds. While the rich, spicy flavor of black tea creates a pleasing chai flavor, the effervescent qualities of kombucha help to make this drink a [satisfying alternative to soda](https://www.trendhunter.com/trends/poppi-cherry-cola). As a brand that makes a number of healthy kombucha beverages, Clearly Kombucha takes care to use a range of organic, fair trade and non-GMO ingredients in drinks like its Chai Cola and beyond. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Beverages:** A rising trend of health-conscious consumers looking for alternative beverages rich in probiotics presents opportunities for innovative drinks like Clearly Kombucha's Chai Cola. - **Spiced Flavored Drinks:** The popularity of exotic and spiced flavors, such as the chai flavor in Clearly Kombucha's Chai Cola, opens up opportunities for unique and flavorful beverage options. - **Soda Alternatives:** As consumers seek healthier alternatives to traditional sodas, drinks like Clearly Kombucha's Chai Cola that offer a satisfying and flavorful replacement have the potential to disrupt the soda industry. ### Where This Applies - **Beverage Industry:** Clearly Kombucha's Chai Cola and similar innovative products have the potential to disrupt the beverage industry by offering healthier and flavorful alternatives to traditional drinks. - **Probiotics Industry:** The rising trend of probiotic-rich beverages creates opportunities for the probiotics industry to expand and innovate, with products like Clearly Kombucha's Chai Cola leading the way. - **Organic Drinks Market:** Clearly Kombucha's focus on using organic, fair trade, and non-GMO ingredients in their beverages aligns with the growing demand for organic drinks, providing disruptive innovation opportunities in the organic drinks market. ## Related on Trend Hunter - [Gut-Healthy Colas](https://www.trendhunter.com/trends/sunsip-classic-cola.md) - [Classic Probiotic Sodas](https://www.trendhunter.com/trends/revive-probiotic-soda.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Energy-Boosting Kombuchas](https://www.trendhunter.com/trends/house-kombucha.md) - [Festive Ginger-Forward Kombucha Flavors](https://www.trendhunter.com/trends/ginger-spice-everything-nice.md)