# Customizable Tea Startups Indian Chai Cafe Chaayos Hopes to Honor Their Heritage With Desi Chai By Alyson Wyers | Published 2015-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chai-cafe References: [mashable](http://mashable.com/2015/12/30/tea-delivery-startups-india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [chaayos](http://www.chaayos.com/) This Indian startup is an experimental chai cafe that specialized in [customized tea](https://www.trendhunter.com/trends/east-tea-can-express), with 25 varieties and 12,000 possibilities. Chaayos is a modern interpretation of Indian tea rooms (known as chai adda) that hopes to replace transnational coffee chains with their contemporary take on heritage-honoring cafes. They also recently began on-demand services at two of their stores. With 16 locations in Mumbai and Delhi-NCR, Chaayos specifically serves a kind of [chai tea](https://www.trendhunter.com/trends/glow-chai-mix) called Meri Waali Chai. A dozen add-ons are available -- such as green chilis, cardamom and black pepper -- with the option of extra strong chai, black tea with lemon or more milk, less water. The chai cafe also serves classic teas, [specialty teas](https://www.trendhunter.com/trends/dirtea-chai), shakes and sandwiches. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customized Tea:** The trend of customizable tea is on the rise, offering consumers a wide variety of options and flavors tailored to their preferences. - **Heritage-honoring Cafes:** Heritage-honoring cafes are gaining popularity as a way to celebrate and preserve traditional cultural practices while offering a modern and contemporary experience. - **On-demand Services for Cafes:** The introduction of on-demand services for cafes provides convenience and flexibility for customers, allowing them to enjoy their favorite beverages and snacks at their preferred locations. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has the opportunity to tap into the demand for customizable tea and create innovative tea experiences. - **Hospitality:** The hospitality industry can explore the concept of heritage-honoring cafes to offer unique and culturally immersive experiences to their guests. - **Technology and App Development:** The technology and app development industry can create on-demand service platforms specifically designed for cafes to enhance customer convenience and streamline operations. ## Related on Trend Hunter - [Authentic Masala Chai Blends](https://www.trendhunter.com/trends/chai-diaries.md) - [Automated Chai Tea Makers](https://www.trendhunter.com/trends/dostea-tea-machine.md) - [Dairy-Free Spiced Teas](https://www.trendhunter.com/trends/house-of-cha.md) - [Smart Tea-Brewing Appliances](https://www.trendhunter.com/trends/chaibot.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Canned Low-Caffeine Chai Teas](https://www.trendhunter.com/trends/spiced-chai-latte.md) - [Masala Chai Concentrates](https://www.trendhunter.com/trends/the-chai-box.md) - [On-Demand Virtual Cafes](https://www.trendhunter.com/trends/virtual-cafe.md) - [Refreshing Matcha Options](https://www.trendhunter.com/trends/swadesi-caf.md)