# Cashew Chai Beverages Bhakti's Newest Drinks Combine Cashew Milk and Chai By Laura McQuarrie | Published 2018-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chai-beverages References: [bevnet](https://www.bevnet.com/news/2018/expo-east-2018-new-products-gallery#pic-7) & [drinkbhakti](https://drinkbhakti.com/collections/iced-chai-with-cashew-milk/products/mix-5-pack-classic-reduced-cold-brew-mocha-toco) A new range of [ready-to-drink chai beverages](https://www.trendhunter.com/trends/iced-coffee-range) was unveiled by Bhakti at this year's Natural Products Expo East, all of which feature a creamy cashew milk base. The all-new drink collection includes a Classic iced chai, as well as a reduced sugar version of this option and an entirely sugar-free Toasted Coconut flavor for those who are trying to be mindful of the amount of sweetness they consume. Bhakti's other new products include [Mocha](https://www.trendhunter.com/trends/brainjuice-brainjava) and Cold Brew Coffee, both of which combine cashew milk and coffee. These bottled iced chai lattes feature a creamy base and a spicy ginger flavor that has the potential to appeal to a wide range of consumers, not just those who are looking for a [conveniently packaged dairy-free refreshment](https://www.trendhunter.com/trends/califia-farms-singleserve). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cashew Milk Beverages:** Cashew milk is becoming a popular alternative to dairy milk, creating opportunities for brands to introduce new beverage products. - **Reduced Sugar Beverages:** There is a growing trend towards reduced sugar and sugar-free beverage options, creating opportunities for brands to meet this demand. - **Chai Flavored Beverages:** Chai is a popular flavor profile that can be used as an ingredient in a variety of beverage products. ### Industries Being Reshaped - **Plant-based Beverages:** The rise of plant-based diets and sustainable living is creating opportunities for companies to offer alternative milk and beverage options. - **Convenience Store Beverages:** Increased demand for on-the-go refreshments has created opportunities for brands to offer shelf-stable packaged beverages. - **Coffee and Tea Industry:** Brands in the coffee and tea industry can innovate by introducing new product lines that incorporate alternative milk and reduced sugar options. ## Related on Trend Hunter - [Dairy-Free Spiced Teas](https://www.trendhunter.com/trends/house-of-cha.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Minimal-Ingredient Cashew Creamers](https://www.trendhunter.com/trends/cashew-creamers.md) - [Canned Low-Caffeine Chai Teas](https://www.trendhunter.com/trends/spiced-chai-latte.md) - [Dairy-Free Chai Lattes](https://www.trendhunter.com/trends/hot-chai-cookie.md) - [Prebiotic Canned Lattes](https://www.trendhunter.com/trends/iced-chai-latte.md) - [Vegan-Friendly Chai Blends](https://www.trendhunter.com/trends/gentle-hummingbird-chai.md) - [Globally-Inspired Nut Milk Blends](https://www.trendhunter.com/trends/horchata-azul.md) - [Oat Milk Chai Blends](https://www.trendhunter.com/trends/oat-milk-chai.md)