# Soaking Wet Commercials The Chad White Joop! Splash Fragrance Campaign is Rock Solid By Chalaine Mantha | Published 2011-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chad-white-joop-splash References: [ohlalamag](http://www.ohlalamag.com/en/2011/02/watch-chad-white-in-joop-splash-video.html) & [joop](http://www.joop.com) The Chad White Joop! Splash Fragrance Campaign is wet and wild! The chiseled model is wearing a yellow jumpsuit, which he undoes before he soaks his incredibly well-toned body with Joop! and water. Joop! Splash is described as "sexy urban hipster" and has a woody-citrus smell. The Chad White Joop! Splash Fragrance Campaign is undeniably eye-catching and the commercial plays an awesome dance rhythm that can never get boring. I hope the fragrance smells as good as the campaign looks! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 11% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fragrance Campaigns:** Creating immersive and engaging experiences through multisensory campaigns that go beyond traditional advertisements. - **Male Model Brand Ambassadors:** Leveraging male models as ambassadors to promote products and attract attention through visually striking and memorable campaigns. - **Sensory Marketing:** Utilizing scent, visuals, and audio to create a multi-dimensional brand experience that captivates consumers and fosters emotional connections. ### Sectors Adopting This - **Fragrance:** Innovating fragrance marketing by incorporating captivating visuals, immersive experiences, and unconventional advertising strategies. - **Fashion:** Exploring unique collaborations with male models as brand ambassadors in order to create buzz, increase brand recognition, and reach new target audiences. - **Marketing:** Embracing sensory marketing techniques to engage consumers on a deeper level, leaving a lasting impression and driving brand loyalty. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)