# Cinematic Cosmetics Chad Pitman Photographs Old Hollywood Makeup For Flair Italy By Rachel | Published 2009-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chad-pitman-flair-italy References: [pipeline.refinery29](http://pipeline.refinery29.com/under_the_influence/flair_italys_oldhollywood_glam.php) & [forums.thefashionspot](http://forums.thefashionspot.com/f78/flair-italy-july-2009-elena-melnik-magnus-unnar-81183-3.html) The latest issue of Flair Italy shows a photo shoot by Chad Pitman, with models in old [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) styles. To complete the look, the photographer showed the models with overly dramatic liquid eyeliner in black and white pictures. The pictures by Chad Pitman for Flair Italy play up vintage images with [bright red lips](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) and the [intense eyeliner](https://www.trendhunter.com/trends/urban-decay-x-m3gan). Both feminine and strong, the look may be too intense for some, but rock it if you can. Take a look at the fashions and the eyes in Chad Pitman's work. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Makeup:** There is an opportunity for beauty brands to create and market products that capture the glamour and elegance of old Hollywood makeup styles. - **Dramatic Eyeliner:** Makeup brands can explore innovative formulas, applicators, and techniques to create bold and intense liquid eyeliners that make a statement. - **Feminine Strength:** Brands can focus on empowering women through makeup, creating products that enhance both femininity and strength in an impactful way. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage the vintage-inspired makeup trend to develop new product lines and marketing campaigns that resonate with consumers. - **Fashion:** Fashion brands can incorporate the vintage-inspired makeup trend into their collections, offering a cohesive aesthetic and appealing to nostalgic consumers. - **Photography:** Photographers can experiment with capturing the essence of old Hollywood styles and collaborate with makeup artists to create visually stunning and captivating images. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md)