# Anti-Aging Plant-Powered Skincare Products Cha Vøhtz is a New Skincare Line That Replenishes Skin By Grace Mahas | Published 2019-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cha-vhtz References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Green_People_founder_Charlotte_Vohtz_introduces_new_brand/158284/cn179582) & [greenpeople](https://www.greenpeople.co.uk/age-defy-24-hour-brightening-30ml) Cha Vøhtz is a new skincare brand founded by Charlotte Vøhtz (the founder of [Green People](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum)). The new skincare company recently launched its Age Defy+ collection that was introduced to [reduce the signs of aging](https://www.trendhunter.com/trends/zylo-therapeutics) by using plant-powered ingredients. Some notable ingredients include hibiscus, pomegranate, and sea holy. The skincare product line targets uneven pigmentation while reducing your skin cell breakdown. The Age Defy+ collection features nine new products including the Soft Buff Skin Exfoliator, the Cell Enrich Facial Oil, the Purify & Hydrate Cream Cleanser, the Line Eraser Serum, the Brightening Moisturiser, the Hydrate & Renew Serum, the Tinted DD Moisturiser SPF15, Green Beauty capsules, and the Contour & Sculpt Cellulite Lotion. Consumers can purchase the Age Defy+ collection online and in [Holland & Barrett](https://www.trendhunter.com/trends/blend-bar) stores. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Skincare:** The use of plant-powered ingredients in skincare products offers an opportunity for disruptive innovation in the beauty industry. - **Anti-aging Skincare:** The focus on reducing signs of aging through skincare products presents an avenue for disruptive innovation in the beauty industry. - **Natural Ingredients:** The demand for skincare products with natural ingredients creates opportunities for disruptive innovation in the beauty industry. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry can utilize plant-powered skincare and anti-aging products to drive disruptive innovation and meet consumer demand for natural ingredients. - **Health and Wellness Retail:** Retailers in the health and wellness industry can benefit from offering plant-powered anti-aging skincare products as a disruptive innovation to attract and retain customers. - **E-commerce:** E-commerce platforms specializing in beauty and skincare can leverage the trend of plant-powered anti-aging products to disrupt the market and attract online consumers. ## Related on Trend Hunter - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Luxe Regenerative Skincare](https://www.trendhunter.com/trends/haute-regenerative-skincare.md) - [Anti-Aging Spa Duos](https://www.trendhunter.com/trends/antiaging-spa.md) - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Youthful Apple-Inspired Skincare Lines](https://www.trendhunter.com/trends/youthtopia-collectio.md) - [Multifunctional Design-Led Skincare](https://www.trendhunter.com/trends/aeston-west.md) - [Antioxidant-Enriched Skincare](https://www.trendhunter.com/trends/white-tea-skin-solution.md) - [Ageing-Friendly Skincare Systems](https://www.trendhunter.com/trends/collage-beauty.md)