# Tea-Flavored Soft-Serve Cha Tra Mue Has Transformed It's Popular Milk Tea into an Ice Cream Flavor By Ell Smith | Published 2017-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cha-tra-mue References: [mothership.sg](https://mothership.sg/2017/03/super-popular-thai-milk-tea-now-soft-serve-ice-cream-flavour/) & [instagram](https://www.instagram.com/chatramue/) Thailand's Cha Tra Mue shop offers consumers a cozy environment to enjoy a variety of beverage and dessert offerings. More recently, the popular brand announced that they will be introducing a new line of [tea-flavored ice creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi), which are available in soft-served cones. This brand has existed since 1945, offering some of the most popular tea flavors in the city. Predictably, this tasty tea iteration was a hit among consumers, as dessert-lovers lined up to try the icy variation of the brand's product. Some of the daring flavor offerings include [matcha](https://www.trendhunter.com/trends/matcha-creations) and rose jasmine. Prior to the release of the [milk tea ice cream](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie), this brand released a gorgeously packaged Rose Milk Tea, which quickly made it's rounds on social media. As of now, the tea-flavored ice cream is only available at the brand's Terminal 21 and Don Mueang Airport locations. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Tea-flavored Desserts:** The popularity of tea-flavored dessert offerings presents a trend opportunity for dessert shops to expand their product lines. - **Social Media-worthy Packaging:** The viral success of Cha Tra Mue's Rose Milk Tea presents an opportunity for brands to capitalize on social media marketing by incorporating aesthetically pleasing packaging designs. - **Airport Exclusive Treats:** The success of the brand's airport-only locations presents an opportunity for other businesses to create exclusive products for travelers or specific markets. ### Where This Applies - **Dessert Shops:** The tea-flavored dessert trend creates an opportunity for dessert shops to differentiate themselves and attract a wider demographic of customers. - **Consumer Packaged Goods:** The success of Cha Tra Mue's Rose Milk Tea on social media presents an opportunity for brands to create innovative packaging designs that appeal to younger generations. - **Travel Retail:** The popularity of Cha Tra Mue's airport-exclusive treats presents an opportunity for other businesses in the travel retail industry to develop unique products that cater specifically to that market. ## Related on Trend Hunter - [Boba-Inspired Ice Creams](https://www.trendhunter.com/trends/kung-fu-tea.md) - [Cold Tea Frozen Yogurts](https://www.trendhunter.com/trends/thai-tea-frozen-yogurt.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Tea-Flavored Artisan Ice Cream](https://www.trendhunter.com/trends/sweet-tea-ice-cream.md) - [Frozen Matcha-Flavored Ice Creams](https://www.trendhunter.com/trends/kit-kat-thailand.md) - [Bubble Tea Ice Creams](https://www.trendhunter.com/trends/milk-tea-boba-ice-cream.md) - [Limited-Time Tea Flavors](https://www.trendhunter.com/trends/thai-mango.md) - [Thai Iced Tea Shakes](https://www.trendhunter.com/trends/thai-iced-tea-shake.md) - [Bubble Tea-Inspired Ice Creams](https://www.trendhunter.com/trends/taro-ice-cream.md)