# Cafe-Inspired Designer Capsules Virgil Abloh and Cha Cha Matcha Celebrates the Cafe's Expansion By Ell Smith | Published 2018-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cha-cha-matcha References: [hypebae](https://hypebae.com/2018/12/virgil-abloh-cha-cha-matcha-hoodie-t-shirt-pink-black-white) & [instagram](https://www.instagram.com/chachamatcha/?utm_source=ig_embed) Virgil Abloh and Cha Cha Matcha have partnered on a highly anticipated [clothing line](https://www.trendhunter.com/trends/dunkin-x-ambush), and recently the [exclusive capsule designs](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1) have been released. The collection is set to hit stores on December 8th, offering consumers a sunny collaboration that's inspired by the cafe's expansion to the West Coast. The designs include [hooded sweaters](https://www.trendhunter.com/trends/market-x-peanuts) that arrive in colorways like pink, white and black. Each one is printed with a palm tree on the front. The reverse reads "I love you so matcha. Cha Cha Matcha New York City, NY." These celebratory pieces are offering a dose of sunshine throughout the winter season and commemorate the beloved NYC-based cafe as it continues to grow. The store opens on December 7th, and the first 100 customers will receive one free item from the collection. Image Credit: Cha Cha Matcha ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Cafe-inspired Designer Capsules:** Opportunity to merge fashion and culinary experiences through collaborative capsule collections. - **Exclusive Collaborations:** Creating limited-edition items to generate excitement and exclusivity among customers. - **Branding Through Fashion:** Using fashion as a marketing tool to expand brand awareness and reach a new audience. ### Sectors Adopting This - **Fashion:** Fashion brands can partner with cafes to create unique and limited-edition clothing collections. - **Retail:** Retailers can leverage exclusive collaborations to drive foot traffic and engage customers in-store. - **Food and Beverage:** Cafes can broaden their brand presence and attract new customers by extending into the fashion industry through designer collaborations. ## Related on Trend Hunter - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Neutral-Toned Character Capsules](https://www.trendhunter.com/trends/tanned-hello-kitty.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Coffee Lover Holiday Collections](https://www.trendhunter.com/trends/coffee-lover-holiday.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md)