# Hyper-Realistic CGI Campaigns Google Tests the Boundaries of Forms and Textures in Project Fi Ads By Kalin Ned | Published 2018-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cgi-campaign References: [behance.net](https://www.behance.net/gallery/62675531/GOOGLE-PROJECT-FI) & [fi.google](https://fi.google.com/about/) Creative director Mate Steinforth tests the possibilities and limitations of physical materials, geometric form and dynamic animation through a hyper realistic CGI campaign that boasts Project Fi by [Google](https://www.trendhunter.com/trends/pixel-in-the-clutch). Not To Scale New York and Sehsucht cooperate on an adorable and inherently curious visual representations that presents Google's services with "tactile forms" and "satisfying textures and shapes." The CGI campaign highlights the phone plan and benefits of Project Fi -- a mobile virtual network operator, developed by Google. The service offers call, messaging and data through Wi-Fi and cellular network by phone companies like [T-Mobile](https://www.trendhunter.com/trends/nada-yada-yada), [U.S. Cellular](https://www.trendhunter.com/trends/ai-ads-by-bank), Spring and more. The hyper realistic CGI campaign features the letter combination Fi in detailed furry textures, splattered paint and even some chromatic feathery designs. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-realistic CGI:** Opportunity for companies to create immersive and visually stunning advertising campaigns using hyper-realistic CGI technology. - **Dynamic Animation:** Disruptive potential for businesses to incorporate dynamic animation in their marketing strategies to captivate and engage customers. - **Tactile Forms:** Innovation opportunity for industries to explore the integration of tactile forms into product design and user experiences for a more engaging and interactive approach. ### Sectors Adopting This - **Advertising:** Potential for advertising agencies and brands to leverage hyper-realistic CGI campaigns to create captivating and memorable brand experiences. - **Mobile Communications:** Opportunity for mobile network operators to incorporate dynamic animation and tactile forms in their marketing efforts to attract and retain customers. - **Product Design:** Innovation potential for product designers and manufacturers to integrate tactile forms into their products, enhancing the user experience and creating a unique selling point. ## Related on Trend Hunter - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md)