# Holiday QSR Pop-Ups Tim Hortons Unveils a New Pop-Up at the CF Toronto Eaton Centre By Kanesa D | Published 2025-11-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1 References: [timhortons](https://www.timhortons.ca/)  The first Tim Hortons [TimShop](https://www.trendhunter.com/trends/tim-hortons-x-the-pwhl) pop-up store has opened at the CF Toronto Eaton Centre for the holiday season, offering a curated selection of [Tims](https://www.trendhunter.com/trends/snowplace-like-tims)-inspired apparel and merchandise. The pop-up features an evolving range of clothing, drinkware, and other branded items. Visitors can browse popular online favorites in person alongside a limited-edition holiday collection featuring festive sweaters, family pajamas, and giftable items perfect for the festive season. “Our TimShop apparel and merch are inspired by the amazing food and beverages we serve in Tims restaurants across Canada and by the connection Canadians have with our iconic brand. We’re proud and honoured that so many Canadians consider Tims to be a part of their daily lives and launching this unique retail setting is another way for us to connect with our guests and share the holidays with them and their loved ones," said Christie Song, Head of Tim Hortons Retail. The opening will be celebrated with the TimShop Toy Truck, which will deliver plushies inspired by the brand's menu items to shoppers for a limited time. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 76% | Activity: 72% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Retail Experiences:** Experiential pop-up shops that offer exclusive holiday merchandise provide brands with a unique platform to enhance customer engagement during festive seasons. - **Brand-driven Merchandise:** Quick-service restaurants leveraging their brand appeal to expand into the lifestyle sector can create new revenue streams through curated apparel and merchandise collections. - **Pop-up Retail Innovation:** The strategic use of temporary retail spaces allows brands to gauge consumer interest in new product lines without the commitment of permanent stores. ### Industries Being Reshaped - **Quick-service Restaurants:** QSRs are branching out into retail opportunities, utilizing their strong brand loyalty to offer branded lifestyle products alongside traditional food services. - **Experiential Retail:** The shift towards pop-up shops and immersive shopping experiences capitalizes on consumer desire for unique and limited-time retail engagements. - **Apparel and Merchandise:** Brands from non-fashion sectors are entering the retail apparel industry by offering themed merchandise, tapping into new consumer markets and expanding brand presence. ## Related on Trend Hunter - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Menopause Wellness Pop-Up Concepts](https://www.trendhunter.com/trends/menopause-wellness.md) - [Tartar Sauce-Inspired Martinis](https://www.trendhunter.com/trends/grey-goose-chip-shop.md) - [Bookable Kitchen Pop-Ups](https://www.trendhunter.com/trends/kitchenaid-room-to-host.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Laid-Back Fan Experiences](https://www.trendhunter.com/trends/buldak-couch-time.md) - [Spicy Pink Pasta Sauces](https://www.trendhunter.com/trends/carmine.md) - [Hot Dog-Themed Baseball Fan Merch](https://www.trendhunter.com/trends/canadian-baseball-fans.md)