# Eczema Skincare Campaigns The Cetaphil 'From Scratch to Soothe' Campaign Stars Nara Smith By Michael Hemsworth | Published 2025-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cetaphil-from-scratch-to-soothe-campaign References: [drugstorenews](https://drugstorenews.com/cetaphil-debuts-scratch-soothe-campaign-alongside-nara-smith) & [cetaphil](https://www.cetaphil.com)  The [Cetaphil](https://www.trendhunter.com/trends/were-all-a-lil-sensitive) 'From Scratch to Soothe' campaign is being launched by the brand with the help of [model and content creator Nara Smith](https://www.trendhunter.com/trends/neutrogena-x-logan-moffitt) as a way to help offer support for [those with eczema](https://www.trendhunter.com/trends/dry-skin-lotion) and build awareness. The campaign puts a focus on the Cetaphil Restoraderm range that's all suited towards consumers with eczema to offer them a steroid-free option to try out that's dermatologist-tested. Smith also shares her own experiences with eczema to help create a sense of inclusivity surrounding the skincare condition, while the campaign also sees board-certified dermatologist Dr. Camilla Howard offering tips for managing eczema. Smith commented on the Cetaphil 'From Scratch to Soothe' campaign saying, "I know firsthand how challenging eczema can be. It's uncomfortable, frustrating, and honestly, just exhausting sometimes. That’s why working with Cetaphil on this campaign means so much to me. They really get it and care about people who live with this every day. I’ve been using the Rapid Relief Cream for a while now and honestly... it’s become my go-to during flare-ups. I’m on my fifth bottle, and my skin has never felt more calm.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 73% | Activity: 84% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Skincare Campaigns:** Campaigns that use personal stories and expert insights are enhancing consumer relatability and brand trust. - **Steroid-free Dermatology Products:** A growing demand for steroid-free eczema treatments is leading to innovative dermatological solutions. - **Celebrity Endorsement in Niche Markets:** Utilizing influencers with personal experience with specific skin conditions personalizes marketing efforts and attracts dedicated consumer bases. ### Who This Affects Most - **Dermatological Skincare:** The skincare industry is expanding its focus on conditions like eczema, offering targeted solutions to meet sensitive skin needs. - **Health and Wellness Influencer Marketing:** Brands are leveraging the authenticity of influencers who share real-life challenges and solutions in health-centric campaigns. - **Cosmetic Science and Research:** Research and development in topical treatments are providing new possibilities for non-traditional, drug-free skincare solutions. ## Related on Trend Hunter - [Sensitive Skin Cosmetic Campaigns](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin.md) - [Skincare Versatility Campaigns](https://www.trendhunter.com/trends/expect-more-with-eucerin.md) - [Steroid-Free Eczema Skincare](https://www.trendhunter.com/trends/skinfix-eczema-trio.md) - [Sensitivity Marketing Campaigns](https://www.trendhunter.com/trends/were-all-a-lil-sensitive.md) - [Educational Skincare Soap Operas](https://www.trendhunter.com/trends/cleanse-like-a-derm.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Children's Skincare Ranges](https://www.trendhunter.com/trends/happy-little-bodies.md) - [Science-Driven Dermatitis Creams](https://www.trendhunter.com/trends/ivoskin-launched.md) - [Professional-Quality Soothing Lotions](https://www.trendhunter.com/trends/eucerin-eczema-relief-hydrogel.md)