# Affordable Clean Skincare Expansions C'est Moi is Bringing Its Gentle Beauty Range to Canada By Riley von Niessen | Published 2021-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cest-moi References: [cestmoi](https://www.cestmoi.com/?sjknf) & [walmart](https://www.walmart.ca/en/cest-moi/N-51187605) C'est Moi, an American skincare, bath, and makeup brand that first launched in 2018, announced that it is [coming to Canada](https://www.trendhunter.com/trends/touchland-expands-into-canada) for the first time. The brand is celebrated for its thoughtfully formulated products that spotlight [clean ingredients](https://www.trendhunter.com/trends/clean-beauty-lines), which make them especially well-suited to those with sensitive and blemish-prone skin. All of the brand's products are dermatologist-tested, reef-safe, vegan, cruelty free, hypoallergenic, and free of fragrances and talc—making them a great option for shoppers looking to level up their self care or beauty routine with some non-toxic and non-allergenic staples. A few noteworthy products include its Soothing Cucumber & Aloe Gel Face Mask, Clarify Cleansing Scrub, and Gentle Cleansing Water. C'est Moi will be available nationwide to Canadian consumers through [Walmart](https://www.trendhunter.com/trends/clean-age-1) starting February 15th. Image Credit: C'est Moi ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Skincare:** The surge of affordable clean skincare expansions offer disruptive opportunities for companies within the clean beauty industry to capitalize on the demand for non-toxic and eco-friendly products. - **Sensitive Skin Products:** The growth of sensitive skin products presents an opportunity for companies in the skincare industry to create effective, hypoallergenic, and non-irritating products. - **Vegan and Cruelty-free Beauty:** The rising demand for vegan and cruelty-free beauty products presents an opportunity for companies to disrupt the cosmetics industry with innovative and ethical formulations. ### Sectors Adopting This - **Skincare:** The skincare industry has an opportunity to utilize clean and non-toxic ingredients to create effective products for those with sensitive and blemish-prone skin. - **Retail:** Retail companies have a chance to meet the growing demand for affordable and eco-friendly skincare products by making them more widely available to consumers. - **Cosmetics:** Cosmetic companies can innovate and disrupt the industry by developing more vegan and cruelty-free products, and using sustainable packaging to meet customer demands. ## Related on Trend Hunter - [Affordable Canadian Beauty Launches](https://www.trendhunter.com/trends/bubble-skincare-3.md) - [Canadian Beauty Launches](https://www.trendhunter.com/trends/bubble-skincare-5.md) - [Canadian Beauty Expansions](https://www.trendhunter.com/trends/naturium-amazon-canada.md) - [Affordable Clinically Effective Skincare](https://www.trendhunter.com/trends/shoppers-drug-mart1.md) - [Japanese Skincare Expansions](https://www.trendhunter.com/trends/curel-debuts.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md) - [Sensorial Self-Care Essentials](https://www.trendhunter.com/trends/touchland-expands-into-canada.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Whimsical Hygiene Expansions](https://www.trendhunter.com/trends/clean-age-1.md)