# Advanced Invisible Waterproofing The HzO Waterblocking Technology Debuts at CES 2012 By Sophia Pelka | Published 2012-01-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ces-2012-hzo-waterblocking References: [youtube](http://www.youtube.com/watch?v=RAZoSo2BBDQ&context=C3ab9996ADOEgsToPDskJXSXG5tMDpEaMxbiaSRWMC) & [hzo.me](http://hzo.me/) To be unveiled at CES 2012, HzO Waterblocking is cutting-edge technology in [water damage protection](https://www.trendhunter.com/trends/screen-protectors-and-case) The technology protects your treasured electronic devices against weather, water and corrosion. A patented [vapour-coating process](https://www.trendhunter.com/trends/microban-international-1) is applied to mobiles, laptops, [iPods](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) and tablets. The technology goes beyond consumer electronics, and can be applied to textiles, auto and endless other possibilities. The product is invisible, working on a nano-scale. HzO’s website claims to be “...saving the lives of millions of phones, mp3 players, laptops and other devices that so often fall prey to water damage.” An idea after those with clumsy hearts and clumsy hands. As the video states, “stuff happens.” Accidents are inevitable, and life tends to rain on the parade -- or, your electronics. This product is invaluable, and long overdue. Welcomed by CES 2012, HzO Waterblocking is a hero product. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Waterproof Technology:** Opportunity to develop advanced waterproof technology for electronics and other industries to prevent water damage and corrosion. - **Vapour-coating Process:** Opportunity to create new products with a patented vapor-coating process to make them water-resistant and protect them against weather and corrosion. - **Nano-scale Protection:** Opportunity to develop nano-scale technology for protecting electronic devices, textiles, and other materials from water damage and corrosion. ### Sectors Adopting This - **Consumer Electronics:** Opportunity for consumer electronics companies to integrate advanced waterproof technology into their devices to protect against water damage and corrosion. - **Textiles:** Opportunity for textile manufacturers to develop water-resistant fabrics and garments to protect against rain and water damage. - **Automotive:** Opportunity to develop water-resistant automotive parts and components to protect against weather and corrosion, improving the durability and longevity of vehicles. ## Related on Trend Hunter - [Water Leak Detection Technologies](https://www.trendhunter.com/trends/leak-detection-technology1.md) - [Handheld Hard Surface Cleaners](https://www.trendhunter.com/trends/hard-surface-cleaner.md) - [Portable Waterproof TVs](https://www.trendhunter.com/trends/waterproof-tvs.md) - [Portable Water Conditioning Systems](https://www.trendhunter.com/trends/portable-water-conditioning-system.md) - [Nanotechnology-Enhanced Watch Protectors](https://www.trendhunter.com/trends/watch-protect.md) - [Waterless Smart Cleaning Stations](https://www.trendhunter.com/trends/3i-intelligent-cleaning-station.md) - [Water-Soluble E-Waste Solutions](https://www.trendhunter.com/trends/aquafade.md) - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Hydration-Enhancing Training Concepts](https://www.trendhunter.com/trends/sweat-zones.md)