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# Portable Blu-Ray Players
Panasonic DMP-B15 is World's First (CES 2009)

By Marissa Brassfield | Published 2009-01-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ces-2009-portable-blu-ray-player-panasonic-dmp-b15
References: [engadget](http://www.engadget.com/2009/01/07/hands-on-with-panasonics-dmp-b15-portable-blu-ray-player-at-ces/) & [sys-con](http://www.sys-con.com/node/801836)

The world’s first portable Blu-Ray player has hit CES 2009, and it’s the Panasonic DMP-B15. This pint-sized player will produce 1080p content anywhere you go--a plus for frequent travelers and parents eager for a [portable multimedia player](https://www.trendhunter.com/trends/stanbyme-1) that’s worth its salt.

“With the introduction of this unique portable Blu-ray Disc player, the consumer can take this HD entertainment experience when they travel,” says Richard Simone, director of the [Entertainment Group of Panasonic Consumer Electronics Company](https://www.trendhunter.com/trends/atari-film).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 43% | Activity: 17% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What's Driving This Trend

- **Portable Blu-ray Players:** The trend in portable Blu-Ray players offers a disruptive innovation opportunity for manufacturers who wish to cater to frequent travelers and parents searching for portable multimedia players.
- **HD Entertainment on the Go:** As people consume more content on-the-go, HD entertainment that is portable offers a disruptive innovation opportunity for manufacturers in the multimedia industry.
- **Travel-sized 1080p Players:** The trend in portable 1080p players that are travel-sized offers a disruptive innovation opportunity for manufacturers seeking to offer consumers an HD entertainment experience on the go.

### Who This Affects Most

- **Consumer Electronics:** The trend in portable Blu-Ray players offers a disruptive innovation opportunity for manufacturers in the consumer electronics industry who wish to offer high-quality entertainment on the go.
- **Multimedia:** As people consume more content on-the-go, the trend in portable HD entertainment offers a disruptive innovation opportunity for manufacturers in the multimedia industry to offer products that cater to consumers' changing entertainment needs.
- **Travel Accessories:** The trend in portable 1080p players that are travel-sized offers a disruptive innovation opportunity for manufacturers in the travel accessories industry who can leverage the demand for travel-friendly HD entertainment devices to create new product offerings.

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