# Sleek Touchscreen Mobile Phones The Palm Pre Makes Legit Run at iPhone Users (CES 2009) By Going Like Sixty | Published 2009-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ces-2009-palm-pre-makes-legitimate-run-at-iphone-users References: [engadget](http://www.engadget.com/2009/01/08/the-palm-pre/) The Palm Pre was a big hit at the Consumer Electronics Show, and after the launch demonstration, the shareholders were rewarded with a 30% runup in the stock price. Obviously, there was a lot of buzz pre-show, and apparently the mobile phone fanatics liked what they saw. [Sleek, thin and handsome](https://www.trendhunter.com/trends/tecno-spark-slim), the Palm Pre phone will be offered with partner Sprint. The touchscreen phone has a 3.1 display with roller ball and a [full QWERTY keyboard that slides out](https://www.trendhunter.com/trends/communicator) from the phone in a horizontal position. The phone can also be flipped on its side for [full horizontal screen viewing](https://www.trendhunter.com/trends/duo-phone). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 67% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sleek Touchscreen Mobile Phones:** Opportunity for disruptive innovation in the mobile phone industry by creating sleek, thin, and attractive touchscreen phones. - **Palm Pre:** Opportunity for disruptive innovation in the smartphone industry by introducing a phone with a 3.1 display, roller ball, full QWERTY keyboard, and horizontal screen viewing. - **CES 2009:** Opportunity for disruptive innovation in the consumer electronics industry by showcasing and gaining attention for new and innovative products at CES. ### Where This Applies - **Mobile Phone Industry:** Opportunity for disruptive innovation in the mobile phone industry by creating sleek, thin, and attractive touchscreen phones. - **Smartphone Industry:** Opportunity for disruptive innovation in the smartphone industry by introducing a phone with a 3.1 display, roller ball, full QWERTY keyboard, and horizontal screen viewing. - **Consumer Electronics Industry:** Opportunity for disruptive innovation in the consumer electronics industry by showcasing and gaining attention for new and innovative products at CES. ## Related on Trend Hunter - [Elegant EV Brand Smartphones](https://www.trendhunter.com/trends/polestar-phone.md) - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Sleek Sliding Smartphone Concepts](https://www.trendhunter.com/trends/conceptual-iphone-14.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Sliding-Screen Handheld PCs](https://www.trendhunter.com/trends/core-hs.md) - [Palm-Sized eReaders](https://www.trendhunter.com/trends/onyx-boox-palma.md) - [Innovative Compact Smartphones](https://www.trendhunter.com/trends/compact-smartphone.md) - [Miniature Haptic Communicators](https://www.trendhunter.com/trends/onecoms-fintin-v1.md) - [Hyper-Slim Smartphone Models](https://www.trendhunter.com/trends/tecno-slim.md)