# Forest-Saving Beers Every Case of Cerveza Patagonia Helps to Plant a Tree in a US Forest By Laura McQuarrie | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cerveza-patagonia References: [prnewswire](https://www.prnewswire.com/news-releases/cerveza-patagonia-beer-is-rolling-out-across-the-pacific-northwest-southeast-and-the-rocky-mountains-and-every-case-helps-plant-a-tree-in-us-forests-300892490.html) & [cervezapatagonia](http://www.cervezapatagonia.com) [Cerveza Patagonia](https://www.trendhunter.com/trends/dark-lagers) is a new beer brand from [Anheuser-Busch](https://www.trendhunter.com/trends/busch-light-solar-cooker) that takes inspiration from the mountainous Patagonia region of South America. The premium lager appeals to beer lovers and outdoor enthusiasts alike, as it is said to "[conjure] the restorative feeling of spending an epic day in the outdoors: hiking through the forest, breathing fresh mountain air, or spending a memorable day on the slopes." Beyond this, each case of Cerveza Patagonia that's purchased will help to plant a tree in a United States forest that needs support. In terms of taste, the golden-colored Cerveza Patagonia is slightly sweet, crisp and refreshing, and actually includes [Cascade](https://www.trendhunter.com/trends/towering-double-ipa) hops from the Patagonia region of South America as an ingredient in the brewing process. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sustainable Beverages:** The trend of sustainable beverages provides an opportunity for companies to develop eco-friendly products that align with consumer values. - **Outdoor-inspired Branding:** The trend of outdoor-inspired branding allows businesses to connect with consumers who prioritize outdoor experiences and adventure. - **Cause Marketing:** The trend of cause marketing enables companies to make a positive impact while engaging with consumers, fostering loyalty and brand affinity. ### Who This Affects Most - **Craft Beer:** The craft beer industry can leverage sustainable practices and cause marketing to differentiate themselves in a competitive market. - **Outdoor Retail:** Outdoor retail companies can capitalize on the outdoor-inspired branding trend by offering products that align with consumers' love for nature and adventure. - **Eco-friendly Packaging:** The eco-friendly packaging industry presents disruptive innovation opportunities as companies seek to develop sustainable packaging solutions for beverages and other products. ## Related on Trend Hunter - [Globally Sourced Natural Wines](https://www.trendhunter.com/trends/patagonia-provisions-wines.md) - [Sustainable Beer Brand Partnerships](https://www.trendhunter.com/trends/environmental-sustainability.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Perennial Grain Pilsners](https://www.trendhunter.com/trends/kernza-pils.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md)