# Folk Story-Themed Beers These Beers Were Inspired by Spooky Spanish Legends By Mishal Omar | Published 2016-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cerveza-de-valencia References: [thedieline](http://www.thedieline.com/blog/2016/11/15/cerveza-de-valencia-beer) & [brandsummit.es](http://www.brandsummit.es/) These Cerveza de Valencia beers were designed by the creative agency 'Brandsummit' and each of the [three beers in the collection](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions) references old legends from Valencia, Spain. The beers come in simple black bottles with minimalist branding – but the labeling that does exist was designed to represent the [spooky legends](https://www.trendhunter.com/trends/athome-seance-kit) that Valencian children are told when they are growing up. Each bottle features a [minimalist graphic of a creature](https://www.trendhunter.com/trends/wind-and-waves), while the backs of the bottles reveal a short version of the legend that creature comes from. The beers feature colored embellishments in yellow, orange and red. The agency Brandsummit managed to take a myth and interpret it in a modern context for the Cerveza de Valencia brand. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Story-themed Beers:** Creating beers inspired by folklore and legends provides a unique and immersive drinking experience. - **Minimalist Branding:** Using simple and minimalist branding on beer bottles can make the product stand out on the shelf. - **Interpreting Myths for Modern Brands:** Interpreting traditional myths and legends in a modern context can help create innovative and engaging brand experiences. ### Where This Applies - **Craft Beer:** Craft beer breweries can tap into the growing demand for unique and story-driven beer experiences. - **Creative Agencies:** Creative agencies specializing in branding and design can help breweries create compelling storytelling beer labels. - **Tourism and Hospitality:** Bars, restaurants, and tourist destinations can incorporate folklore-inspired beers to offer guests a memorable and immersive experience. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Card-Themed Craft Beers](https://www.trendhunter.com/trends/norwalk-brew-house-and-don-clemente-loteria.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md)