# Cat-Like Attitude Certifications Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior By Kalin Ned | Published 2026-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/certified-frisky References: [newscenter.purina](https://newscenter.purina.com/2026-05-05-Friskies-Launches-Certified-Frisky-to-Champion-Cat-Like-Energy#assets_all)  [Friskies](https://www.trendhunter.com/trends/frisky-on-the-field), America’s leading [cat food brand](https://www.trendhunter.com/trends/the-honest-kitchen-debuts), has introduced a cultural campaign called Certified Frisky, which serves as an official stamp of approval for any content, behavior, or person that embodies the [playful, unpredictable, and slightly chaotic energy](https://www.trendhunter.com/trends/dreamies-treats) typically associated with cats. This initiative functions as a marketing and community engagement platform that invites cat owners to tag their own content using the hashtag #Certified Frisky, with the brand amplifying and celebrating those submissions across social media channels. Jason Dolan, Brand Director at Friskies, comments: "Cats have been running the internet and our lives for years – Friskies is just making it official. Cat owners don't need anyone to tell them their cats are legends, but with Certified Frisky, we're giving that energy a name and a home. This is Friskies matching our community's energy: loud, proud, and completely unapologetic about it." Image Credit: Friskies ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 13% | Activity: 16% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **User-certified Cultural Badges:** A formalized badge system that lets communities declare and validate cultural identities could enable new trust signals and monetizable reputation layers across platforms. - **Playful Brand-led Communities:** Brands cultivating irreverent, personality-driven spaces for fans can transform marketing into ongoing co-creation ecosystems that shift value toward community-generated content. - **Hashtag Amplification Ecosystems:** Integrated hashtag campaigns amplified by brand channels create scalable content pipelines and data flows that can be leveraged for targeted product innovation and audience segmentation. ### Sectors Adopting This - **Pet Food and Care:** The pet category can expand beyond consumables into lifestyle credentials and experience-driven services that monetize owner identity and pet personality. - **Social Media Marketing:** Marketing services centered on community curation and branded certification could disrupt traditional ad buys by prioritizing organic advocacy and influencer-grade UGC production. - **Consumer Packaged Goods:** CPG companies embracing personality-first campaigns may reconfigure product roadmaps and packaging to reflect community-derived trends and drive rapid SKU diversification. ## Related on Trend Hunter - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Broth-Infused Cat Foods](https://www.trendhunter.com/trends/jinx-cat-food.md) - [Feline-Hosted Podcasts](https://www.trendhunter.com/trends/whiskas-purrcast.md) - [Relationship-Strengthening Pet Product Lines](https://www.trendhunter.com/trends/dr-elseys.md) - [YouTuber-Made Cat Foods](https://www.trendhunter.com/trends/catcrazy.md) - [Cat Pet-Care Podcasts](https://www.trendhunter.com/trends/the-purrcast.md) - [Pet Donation-Focused Basketball Partnerships](https://www.trendhunter.com/trends/university-of-arizona-wildcats.md) - [Myth-Busting Pet Campaigns](https://www.trendhunter.com/trends/take-your-cat-to-the-vet.md)