# Certification-Focused Dairy Packaging Truly Grass Fed Highlights Its Sourcing Standards By Mursal Rahman | Written with AI assistance | Published 2026-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/certification-focused-dairy-packaging References: [dairyfoods](https://www.dairyfoods.com/articles/99483-truly-grass-fed-unveils-refreshed-packaging) & [prnewswire](https://www.prnewswire.com/news-releases/truly-grass-fed-reveals-refreshed-packaging-to-meet-consumer-preferences-302914744.html)  Truly Grass Fed is introducing certification-focused dairy packaging that makes its sourcing standards easier for shoppers to recognize. The [redesigned butter and cheese labels](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals) give greater visibility to the brand's 95% grass-fed distinction and Non-GMO Project Verified certification, helping consumers identify important product attributes when making purchasing decisions. Developed using insights from a shopper panel study, the refreshed designs prioritize clearer communication and stronger shelf recognition. The updated appearance will gradually extend across the company's dairy portfolio as [demand for grass-fed products increases](https://www.trendhunter.com/trends/grassfed-beef-offerings). Over the past year, [grass-fed butter and cheese sales](https://www.trendhunter.com/trends/organic-cheese) grew 4.6% in volume and 12.3% in value. For Truly Grass Fed, the redesign could strengthen consumer trust and differentiate its products in a growing category. Its expanded distribution across more than 350 Whole Foods Market locations also provides greater exposure for the updated packaging. Image Credit: Truly Grass Fed ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 31% | Activity: 14% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Certification-led Labeling:** Visible third-party claims on packaging create new white space for brands to convert complex sourcing standards into fast, trust-building shelf cues. - **Grass-fed Premiumization:** Rising value growth in grass-fed dairy signals room for premium product lines that connect animal diet, quality perceptions, and everyday staples. - **Shopper-informed Packaging:** Consumer research-backed redesigns are reshaping packaging into a performance tool that improves recognition, comprehension, and purchase confidence. ### Who This Affects Most - **Dairy Products:** Butter and cheese makers can differentiate in crowded refrigerated aisles by making sourcing, feed practices, and verification marks central to product identity. - **Food Packaging:** Packaging suppliers have an expanding role in designing claim-forward formats that balance certification visibility with brand storytelling and retail impact. - **Grocery Retail:** Retailers benefit from clearer attribute-based packaging as shoppers increasingly navigate premium, ethical, and health-oriented choices at the shelf. ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Accessible Grass-Fed Snacks](https://www.trendhunter.com/trends/grass-fed-beef.md) - [Irish Butter Cream Cheeses](https://www.trendhunter.com/trends/kerrygold-cream-cheese.md) - [Cheese Packaging Visual Overhauls](https://www.trendhunter.com/trends/cheese-packaging-visual-overhauls.md) - [Ultra-Creamy Butter Spreads](https://www.trendhunter.com/trends/creamery-butter.md) - [Grass-Fed Dairy Salad Dressings](https://www.trendhunter.com/trends/primal-kitchens.md) - [Regeneratively Farmed Milk Butters](https://www.trendhunter.com/trends/golden-hooves-salted-butter.md) - [Data-Driven Dairy Transparency-Focused Collaborations](https://www.trendhunter.com/trends/alexandre-family-farms.md) - [Authentic Mexican Cheese Packaging](https://www.trendhunter.com/trends/authentic-mexican-cheese.md)