# Elaborate Chemical Branding Cerrus Packaging Embodies an Unfamiliar Hybrid Image By Amelia Roblin | Published 2011-10-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cerrus-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/10/cerrus.html) & [h-57](http://www.h-57.com/) Consumers are lead to suppose that there are chemicals, and then there are pure natural substances. Existing contrary to this black and while belief, Cerrus packaging contains a line of pesticides and fertilizers that are certified organic. As such, the scheme of this collection's [brand identity](https://www.trendhunter.com/trends/vibrant-packaging-design) could have gone in several directions, with one resulting in the [fresh, minimal and leaf-inspired aesthetic](https://www.trendhunter.com/trends/flour-water) that so many other green goods assume. Differentiating itself from the aforementioned product image, H-57 Creative Station's design communicate an honesty and asks to be taken seriously as an effective collection of gardening concoctions. The [plastic jugs and bottles](https://www.trendhunter.com/trends/blanco-1) that make up Cerrus packaging are therefore kept white in color and labeled clearly and comprehensively, with the subtle inclusion of leaf-patterned blocks of color. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 59% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Certified Organic Chemicals:** Opportunity to create more certified organic chemicals in the pesticide and fertilizer industry. - **Honest and Clear Branding:** An opportunity to create more honest branding in industries that may have negative connotations, such as pesticides and fertilizers. - **Minimalist Packaging Design:** The minimalist and leaf-inspired design of Cerrus packaging could be used as inspiration for similar design opportunities in the green goods industry. ### Where This Applies - **Pesticide and Fertilizer Industry:** Opportunities for creating and marketing certified organic pesticides and fertilizers. - **Branding and Design Industry:** Opportunities in branding and design to create more honest and clear packaging for products and industries that may have negative connotations. - **Green Goods Industry:** Opportunities for creating minimalist packaging design inspired by the Cerrus packaging for products in the green goods industry. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)