# Baltic Birch Furniture The Cerno Collection Belongs in Wooden Wonderland By Meghan Young | Published 2010-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cerno-collection References: [contemporist](http://www.contemporist.com/2010/02/02/new-tables-and-seating-by-cerno/) & [cernogroup](http://www.cernogroup.com/) Seems like there are a few things I’m instantly drawn to of late, and that includes the wooden furniture in the [Cerno](https://www.trendhunter.com/trends/linea-selva) collection. As I continue to look around for inspiration for my new place, I constantly lean towards a natural, raw look, which seems to be very 'in' at the moment. Although the Cerno collection isn’t raw, per se, it is definitely natural looking. Made from [Baltic Birch](https://www.trendhunter.com/trends/bth-loft), these pieces are in for the long haul. Check out the Cerno collection’s [organic, fluid designs](https://www.trendhunter.com/trends/ensemble-1) above. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Natural Wood Furniture:** Exploring the demand for natural and raw-looking furniture made from materials like Baltic Birch presents disruptive innovation opportunities in the home furnishing industry. - **Organic Design:** Designing furniture with organic, fluid designs provides innovative opportunities to stand out in the competitive furniture market. - **Rustic/scandinavian Style:** Capitalizing on the current trend towards a natural, raw look in home decor by creating furniture collections that embody a rustic or Scandinavian style can lead to disruptive innovation in the interior design industry. ### Who This Affects Most - **Home Furnishing:** The demand for natural, raw-looking furniture made from materials like Baltic Birch creates disruptive innovation opportunities within the home furnishing industry. - **Furniture Design:** Designing furniture with organic, fluid designs allows for disruptive innovation in the furniture design industry. - **Interior Design:** Creating rustic or Scandinavian-style furniture collections that embody a natural, raw look provides disruptive innovation opportunities in the interior design industry. ## Related on Trend Hunter - [Unique Burl-Inspired Furniture](https://www.trendhunter.com/trends/don-heston-studio.md) - [Sustainable Sawmill Modular Furniture](https://www.trendhunter.com/trends/the-betula-project.md) - [Wood-Centric Simple Furniture Series](https://www.trendhunter.com/trends/collective-collection.md) - [Artful Plywood Furniture](https://www.trendhunter.com/trends/bla-station.md) - [Sustainable Chrome Furniture](https://www.trendhunter.com/trends/cork-collection.md) - [Textured Pine Furniture](https://www.trendhunter.com/trends/crayon-pine.md) - [Artful Wooden Furniture Series](https://www.trendhunter.com/trends/knowledge-of-all-dark-things.md) - [Beautified Plywood Furniture](https://www.trendhunter.com/trends/plybord.md) - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md)