# THC/CBD-Infused Craft Beers Ceria is a Non-Alcoholic Beer for "California Sober" Folk By Grace Mahas | Published 2022-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ceria References: [ceriabrewing](https://ceriabrewing.com/?Dssss)  [Ceria](https://www.trendhunter.com/trends/tasty-alcoholfree-beers) Brewing Company, the modern beverage company co-founded by Keith Villa, recently launched new packaging for its alcohol-free THC/CBD-infused craft beer. The reimagined collection boasts an elevated, sophisticated aesthetic that will appeal to the growing sober-curious and "[California Sober](https://www.trendhunter.com/trends/school-lunch-program)" consumers. According to the brand, "the refreshed brand identity pays homage to [Ceres](https://www.trendhunter.com/trends/foodcentric-communities), the ancient Roman goddess of harvest and reveals earthy purple, blue and green tones on its packaging that are classically inspired, yet have a modern and abstracted feel for a universal appeal." Ceria’s collection includes Grainwave (Belgian-style White ale) and Indiewave (IPA) craft beers. The former boasts 0.00% ABV with or without 5 MG THC, while the latter features 0.00% ABV with or without 10 MG THC + 10 MG CBD. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 80% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Thc/cbd-infused Non-alcoholic Beverages:** There is potential for innovation in the creation of THC/CBD-infused non-alcoholic beverages that appeal to sober-curious consumers seeking alternative social drinking experiences. - **Elevated Aesthetics for Sober-curious Packaging:** As the sober-curious movement grows, there is an opportunity for beverage companies to create elevated and sophisticated packaging designs that appeal to this market segment. - **Craft Beers for 'california Sober' Consumers:** Craft breweries can capitalize on the 'California Sober' trend by creating non-alcoholic or low-ABV, THC/CBD-infused craft beers that appeal to this market segment. ### Sectors Adopting This - **Non-alcoholic Beverages:** Non-alcoholic beverage companies can explore the incorporation of THC/CBD-infused ingredients to create new products for the sober-curious market segment. - **Craft Beer:** Craft breweries can expand their product lines to include non-alcoholic or low-ABV, THC/CBD-infused craft beers to appeal to sober-curious consumers. - **Packaging Design:** Design companies can specialize in creating elevated and sophisticated packaging designs that cater to the sober-curious market segment. ## Related on Trend Hunter - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Crisp Cannabis Lagers](https://www.trendhunter.com/trends/cannabis-lager.md) - [Low-Calorie THC Beverages](https://www.trendhunter.com/trends/rec-weed.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Hemp-Infused Beverage Lines](https://www.trendhunter.com/trends/aslin-beer.md) - [Cannabis-Infused RTD Cocktails](https://www.trendhunter.com/trends/emerald-hour.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md)