# Curl-Specific Hair Serums Cereonia's Pequi Curl Activator Softens and Smoothes By Ell Smith | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereonias-pequi-curl-activator References: [hypebae](https://hypebae.com/2021/1/ceremonia-pequi-curl-activator-serum-curly-hair-haircare-release) & [ceremonia](https://ceremonia.com/products/pequi-curl-activator) Cereonia's [Pequi](https://www.trendhunter.com/trends/pequi-flyaway-gel) Curl Activator is the latest item to be added to the brand's inventory, following its promise to be more inclusive of its Latinx representation. This product was designed to enhance one's [natural curl pattern](https://www.trendhunter.com/trends/curl-mousse), aiming to soften and smooth the hair to achieve results that are free from frizz. Ingredients like Castor oil and murumuru butter are some of the examples of ingredients that are used, both of which work in tandem to enhance hair health and shine. In a press release, [Ceremonia](https://www.trendhunter.com/trends/guava-rescue-spray) Founder Babba Rivera said ”My aspiration with Ceremonia has always been to create a category-leading brand in which future generations of Latinx can see themselves represented. In order to keep our promise, we not only want to showcase the diversity in heritage, but also the diversity in hair type”. Image Credit: Lucia Fainzilber, Ceremonia ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Inclusive Beauty:** Brands investing in offering more diverse and inclusive options and representation for previously underserved communities, like Latinx, can revolutionize the beauty industry. - **Natural Hair Care:** Increasing demand for natural, organic ingredients in hair care products creates opportunities for innovation in formulations, packaging, and marketing. - **Curl-specific Products:** Products specifically formulated for curly hair, like Cereonia's Pequi Curl Activator, are seeing a rise in popularity and offer room for creativity and niche marketing strategies. ### Industries Being Reshaped - **Beauty and Personal Care:** Developing hair care and beauty products inclusive of diverse communities, like Latinx, creates opportunities for brand growth and customer loyalty. - **Natural and Organic Products:** Innovations in natural and organic hair care ingredients can disrupt traditional formulations in both the beauty industry and health and wellness markets. - **Targeted Hair Care:** Niche hair care categories like curly hair, coily hair, and textured hair present opportunities to create targeted products and marketing strategies for underserved communities. ## Related on Trend Hunter - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Plant-Based Curly Hair Products](https://www.trendhunter.com/trends/aveda-be-curly-advanced.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Textured Hair-Targeted Lines](https://www.trendhunter.com/trends/acidic-bonding-curls.md)