# Canned Ceremonial-Grade Matchas MatchaKo is a Low-Calorie Alternative to Sugary Drinks By Laura McQuarrie | Published 2023-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ceremonial-grade-matcha References: [bevindustry](https://www.bevindustry.com/articles/95602-matchako-teas) & [matchako](https://matchako.com/pages/about-us)  MatchaKo is making it easier than ever to take ceremonial-grade matcha on the go with its first [ready-to-drink premium matcha beverage](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk). The certified organic beverage is vegan and Non-GMO Project verified, and it's ready to be enjoyed as a low-calorie alternative to high-sugar drinks. Featuring [ceremonial-grade matcha sourced from Japan](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha), the canned drinks share the benefits of matcha, which offers similar caffeine levels to coffee but without the undesirable side effects. Additionally, MatchaKo "contains [over 100 times the number of antioxidants](https://www.trendhunter.com/trends/matcha-chocolate-bar) found in ordinary tea and includes an abundance of nutrients and minerals." This metabolism-boosting beverage helps to sharpen the focus and enhance energy, all the while contributing to an overall sense of well-being. These matcha beverages spotlight the beauty of a high-quality, all-natural ingredient that's a cut above many matcha offerings. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 60% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ceremonial-grade Matcha Beverages:** The rise of canned, ready-to-drink ceremonial-grade matcha beverages as a healthier alternative to high-sugar drinks presents opportunities for innovation in the healthy drinks industry. - **Low-calorie Beverage Alternatives:** The growing trend towards low-calorie, high-nutrient drink options provides opportunities for disruption within the beverage industry. - **Functional Beverages:** The increasing demand for functional beverages that contribute to overall well-being and offer unique health benefits presents opportunities for innovation in the beverage industry. ### Industries Being Reshaped - **Healthy Drinks:** The rise in popularity of matcha beverages as a healthy drink option presents opportunities for innovation within the healthy drinks industry. - **Functional Foods:** The trend towards incorporating functional ingredients in foods and beverages presents opportunities for innovation within the functional foods industry. - **Canned Beverage Packaging:** The trend towards canned, ready-to-drink beverages presents opportunities for disruption within the beverage packaging industry. ## Related on Trend Hunter - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Portable Matcha Packets](https://www.trendhunter.com/trends/sugarfree-sweetened-matcha-to-go.md) - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/ready-to-drink-matcha-latte.md) - [Summery Canned Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-latte.md) - [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md)