# Heritage Scalp Oils Ceremonia Celebrates the Latinx Community and Promotes Hair Wellness By Laura McQuarrie | Published 2020-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ceremonia References: [fastcompany](https://www.fastcompany.com/90566400/five-beauty-products-that-babba-rivera-founder-of-ceremonia-haircare-cant-live-without) & [ceremonia](https://ceremonia.com/products/aceite-de-moska) Ceremonia is a new haircare brand from Babba Rivera, CEO and founder of the branding agency ByBabba, and it was specifically created with the Latin American community in mind. As Rivera describes, "Hispanics spend 46% more on hair care products than non-Hispanics but there is an immense scarcity of products that adhere to their values and needs." The brand's first product, Aceite de Moska, is a hair oil that helps to optimize natural hair strands and truly nourish them rather than providing a short-term fix with toxic ingredients. As such, the product is free from silicones, parabens, sulfates, and phthalates. The hair oil is made with ingredients like Brazilian pataua oil, aloe vera and castor oil, and it takes inspiration from a treatment that boosts scalp health and shine, all the while reducing frizz. Image Credit: Ceremonia ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Latinx-targeted Haircare Products:** Opportunity for brands to develop haircare products specifically tailored to the needs and values of the Latinx community. - **Clean and Natural Haircare:** Demand for haircare products formulated without toxic ingredients, such as silicones, parabens, sulfates, and phthalates. - **Scalp Health and Shine:** Growing emphasis on scalp health as a key component of haircare and the desire for products that promote shine and reduce frizz. ### Where This Applies - **Haircare Industry:** Opportunity for haircare brands to create products that cater to the specific needs of the Latinx community. - **Natural Beauty Industry:** Growing market for clean and natural beauty products, including haircare, that prioritize the use of non-toxic ingredients. - **Wellness Industry:** Increased interest in holistic wellness and self-care, including scalp care products that promote overall hair health. ## Related on Trend Hunter - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Tranquility-Focused Lifestyle Brands](https://www.trendhunter.com/trends/calming-incense-sticks1.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Clinically-Supported Beauty Products](https://www.trendhunter.com/trends/kreyl-essence.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md)