# Sit-Down Cereal Cafes Cereality By varkeychaya | Published 2008-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereality-where-do-you-want-to-have-your-breakfast References: [jologs.colorspill.net](http://jologs.colorspill.net/2008/04/20/cereality/) & [cereality](http://www.cereality.com/main.php) According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a "Home for Cereal away from home." Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the [University of Pennsylvania](https://www.trendhunter.com/trends/diabetic-foot-ulcers) campus, wants to open more than a dozen Cerealities next year on campuses, hospital lobbies, airports and office buildings. Behind the kitchen counter of the store are 30 varieties of brand-name cold cereal. Customers order from “cereologists,” whose most popular mix is two 8-ounce scoops with one of 36 toppings, plus regular, flavored or soy milk for $2.95. Also available on offer are cereal bars, cereal smoothies and yogurt blends. “This is great because you can try all different kinds and not have to buy the whole box,” said Penn freshman Erica Denhoff, 18, as she munched on a healthy concoction of [Quaker](https://www.trendhunter.com/trends/quaker-chewy-granola) Oat Squares, Corn Chex and yogurt flax bark with skim milk. “I'm on the track team. : I eat cereal for breakfast and for a snack if I need energy.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 10% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sit-down Cereal Cafes:** Disruptive innovation opportunity: Creating unique experiences around a single food item, like cereal, to cater to specific consumer preferences and demands. ### Where This Applies - **Food Services:** Disruptive innovation opportunity: Transforming traditional cafes and restaurants by focusing on a specific food category, such as cereal, to attract niche consumer segments. ## Related on Trend Hunter - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Instant Cereal Bowls](https://www.trendhunter.com/trends/instabowls.md) - [Nostalgic Adult Nutrition Cereals](https://www.trendhunter.com/trends/eat-your-mouth-off-cereal.md) - [Irrisistible Chef-Crafted Cereals](https://www.trendhunter.com/trends/best-behavior.md) - [Cereal-Flavored Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-cereal-frozen-yogurt.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Coffee-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md)