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# Cereal-Covered Donut Holes (UPDATE)
Taco Bell is Making Their Cap'N Crunch Cereal Treat Official

By Alyson Wyers | Published 2015-06-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-treat
References: [thatsnerdalicious](http://www.thatsnerdalicious.com/food-porn/capn-crunch-delights-go-nationwide/) & [sfgate](http://www.sfgate.com/business/article/Taco-Bell-Artificial-ingredients-OK-for-Cap-n-6309379.php)

After undergoing a trial run in Bakersfield, California, these Cap'n Crunch cereal treats are going nationwide at [Taco Bell](https://www.trendhunter.com/trends/cinnamon-twists-cereal) restaurants across America. Beginning July 2nd, Taco Bell will start serving [Cap'n Crunch Delights](https://www.trendhunter.com/trends/capn-crunch-cereal-shake) -- essentially fried balls of cereal stuffed with "sweet cereal milk frosting." The crunch-covered donut hole bites come in a berry flavor.

Although Taco Bell recently made the announcement that they will be pledging to remove artificial ingredients from their products (along with many other major food producers), they also noted co-branded products including this cereal treat will be exempt from new rules concerning artificial coloring, flavoring and high-fructose corn syrup.

So for people who don't care about preservatives, this is one menu item they can definitely buy into.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Cereal-covered Donut Holes:** Disruptive innovation opportunity: Exploring unique and creative flavor combinations for cereal-covered donut holes.
- **Co-branded Products:** Disruptive innovation opportunity: Collaborating with other brands to create unique food offerings that cater to specific tastes and preferences.
- **Artificial Ingredients Exemption:** Disruptive innovation opportunity: Developing alternative, all-natural ingredients to meet the demand for healthier food options.

### Industries Being Reshaped

- **Fast Food:** Disruptive innovation opportunity: Incorporating novelty food items, like cereal-covered donut holes, into fast food menus to attract new customers.
- **Snack Food:** Disruptive innovation opportunity: Creating innovative snack products that offer a unique eating experience, such as cereal-coated treats.
- **Food Manufacturing:** Disruptive innovation opportunity: Developing new manufacturing processes to produce cereal-covered donut holes at scale, meeting the demand for a popular snack item.

## Related on Trend Hunter

- [Collaboration QSR Cereals](https://www.trendhunter.com/trends/cinnamon-twists-cereal.md)
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