# Cereal-Themed Soy Candles General Mills Announces Five 3-Wick Cereal-Scented Candles By Kanesa D | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-scented-candles References: [hypebeast](https://hypebeast.com/2022/7/general-mills-cinnamon-toast-crunch-lucky-charms-trix-cocoa-puffs-honey-nut-cheerios-candles) & [target](https://www.target.com/p/cinnamon-toast-crunch-12oz-3-wick-candle-general-mills/-/A-84920591)  [General Mills](https://www.trendhunter.com/trends/general-mills-x-homesick) has announced the release of a series of cereal-scented candles for all die-hard fans of the breakfast food. The candles will come in five flavors: ‘Cinnamon Toast Crunch,’ ‘Lucky Charms,’ ‘Trix,’ ‘Cocoa Puffs,’ and ‘Honey Nut Cheerios.’ Made from a soy wax blend that holds three wicks, each cereal candle boasts a total burn time of 25 hours. News of the new candle offerings is sure to appeal to all cereal lovers, especially those who participated in the do-it-yourself cereal candle trend from [TikTok](https://www.trendhunter.com/trends/edible-candle) last year. The cereal-scented candles will be available at [Target](https://www.trendhunter.com/trends/pancake-cereal) for a retail price of $10 each or $15 for a three-pack. Each candle features playful cereal branding on the front label and a brightly colored lid. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 36% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Cereal Scented Candles:** The cereal themed soy candles trend creates new opportunities for companies to market nostalgia-based products. - **DIY Scented Candles:** The DIY candle trend from TikTok has created a disruptive innovation opportunity for the scented candle industry. - **Branded Candles:** The growing trend of branded candles opens up new opportunities for companies to create unique and memorable branding experiences for customers. ### Where This Applies - **Candle Production:** Candle production companies can capitalize on the cereal-scented candles trend to create new and unique offerings for customers. - **Retail:** Retailers can incorporate the cereal themed soy candles trend into their product offerings to target nostalgic and trend-oriented consumers. - **Marketing and Advertising:** The branded candles trend offers new opportunities for marketing and advertising companies to create unique branding experiences for clients. ## Related on Trend Hunter - [Cereal-Inspired Candles](https://www.trendhunter.com/trends/general-mills-x-homesick.md) - [Snack Cake-Scented Candles](https://www.trendhunter.com/trends/little-debbie-x-goose-creek-candles.md) - [Baked Goods-Inspired Candles](https://www.trendhunter.com/trends/goose-creek-x-pillsbury.md) - [Nostalgia-Inducing Cereal Toys](https://www.trendhunter.com/trends/cereal-squad.md) - [Cereal Milk Perfumes](https://www.trendhunter.com/trends/cereal-milk-perfume.md) - [Confectionary-Inspired Wax Melts](https://www.trendhunter.com/trends/wax-melts.md) - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md) - [Nostalgic Candy-Inspired Candles](https://www.trendhunter.com/trends/candyinspired-candles.md) - [Baked Good-Flavored Cereals](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal.md)