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# Polygonal Cereal Packaging
This Froot Loops Cereal Packaging Avoids Spilling the Breakfast Food

By Michael Hemsworth | Published 2016-03-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-packaging
References: [homecrux](http://www.homecrux.com/2016/03/18/43765/quirky-froot-loops-packaging-will-never-lead-to-messy-spills.html) & [behance.net](https://www.behance.net/gallery/34850907/Packaging-Froot-loops)

Cereal is overwhelmingly packaged in a rectangular box, but this [Froot Loops](https://www.trendhunter.com/trends/froot-loops-mini-bagels) cereal packaging design switches things up with a polygonal aesthetic. Featuring ten sids and a fold-out pouring spout, the packaging is intended to stop spills from occurring in the morning; the worst time to make a mess.

Designed by Prachi Deshingkar and Shikha Kanakla of the MIT Institute of Design India, the Froot Loops cereal packaging design features a clear window to see the inside. The fold-out flap that allows the cereal to be poured is multicolored to copy the likeness of the brand character [Toucan Sam](https://www.trendhunter.com/trends/bigbilled-bird-food-concept).

Although the packaging is merely conceptual at this time, it holds significant promise for being a fresh way to update traditional packaging preconceptions.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 83% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Polygonal Packaging:** The trend of using polygonal packaging designs provides an opportunity for brands to stand out and create a unique visual identity.
- **Spill Prevention:** The trend of incorporating spill prevention features in packaging presents an opportunity for brands to offer a more convenient and mess-free user experience.
- **Conceptual Packaging:** The trend of conceptual packaging designs creates opportunities for brands to explore innovative and unconventional approaches to product packaging.

### Who This Affects Most

- **Food Packaging:** The food packaging industry can leverage polygonal designs and spill prevention features to enhance product functionality and brand appeal.
- **Consumer Goods:** The consumer goods industry can adopt conceptual packaging designs to differentiate products and attract attention on store shelves.
- **Design and Innovation:** The design and innovation industry can embrace the trend of polygonal and spill-proof packaging to create disruptive solutions that enhance user experiences.

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