# Cereal-Flavored Mochi Treats My/Mochi Cereal & Milk Mochi Ice Cream is Sweet and Chewy By Michael Hemsworth | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream References: [foodbev](https://www.foodbev.com/news/my-mochi-releases-initial-line-of-new-products/) & [mymochi](https://www.mymochi.com)  The [My/Mochi Cereal](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors) & [Milk](https://www.trendhunter.com/trends/milk-n-fruity-cereal-frozen-yogurt) Mochi Ice Cream has been debuted as part of the brand's range of products for 2023 that is sure to draw in curious foodies with a penchant for the namesake flavor. The treat consists of [cereal and ice cream bites](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw) wrapped in the brand's signature mochi dough to give it a smooth, creamy and pillowy texture. The treat comes in at 80-calories per piece and features six servings per pack to make it perfect as a portioned indulgence to enjoy anytime of day. Chief Marketing Officer Brigette Wolf commented on the new My/Mochi Cereal & Milk Mochi Ice Cream saying, "My/Mochi has been at the forefront of making mochi accessible, fun and easy for people to experience through its expansive ice cream offering and now we have the runway to do so much more." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 81% | Activity: 97% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cereal-flavored Treats:** Opportunity to explore more flavor combinations for cereal-flavored treats beyond ice cream and into other dessert forms. - **Portioned Indulgence:** Disruptive opportunity to create individually portioned indulgent treats for consumers looking for a guilt-free indulgence anytime of day. - **Mochi Revamp:** Innovative opportunity to revamp the traditional mochi with new flavors and textures to cater to diverse consumer palates. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to tap into the cereal and mochi trend to introduce new products and flavors to the market. - **Frozen Desserts:** Disruptive opportunity for frozen dessert manufacturers to explore new flavor combinations and textures beyond traditional ice cream for mochi treats. - **Confectionery:** Innovative opportunity for confectionery companies to create indulgent but healthy portioned treats using mochi and other innovative ingredients. ## Related on Trend Hunter - [Smoothie-Filled Frozen Treats](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors.md) - [Smoothie-Filled Chewy Bites](https://www.trendhunter.com/trends/bite-sized-snacks.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Chewy Sorbet Mochis](https://www.trendhunter.com/trends/my-mochi-sorbets.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Frozen Smoothie Mochi Bites](https://www.trendhunter.com/trends/smoothie-incredibites.md) - [Festive Mochi Bites](https://www.trendhunter.com/trends/seasonal-mochi-treats.md)