# Brand Mascot Prank Videos This Hilarious Prank by Kellog's Showcases Cereal Marketing By Ian Andrew Panganiban | Published 2013-04-03 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-marketing References: [adsoftheworld](http://adsoftheworld.com/media/online/kelloggs_krave_people_chased_for_bar_of_chocolate_by_cereal) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=0muAQB-5Q3Q) Pranks have always been a fun way for marketers to get advertising for their products and this [cereal marketing ploy](https://www.trendhunter.com/trends/kelloggs-town) is no exception. The people at [Kellog's](https://www.trendhunter.com/trends/wednesday-cereal) decided to give away free chocolates to strangers walking by. The clueless civilians would then later walk into an alley or street corner and then get chased down by Kellog's 'chocovores.' Hidden cameras filmed the individual as they ran away from the cereal mascot in horror and disbelief. The chocovores aren't particularly frightening, but one can understand why being chased down by a mob of them could induce anyone into a panicked frenzy. [Humorous pranks](https://www.trendhunter.com/trends/innocean-berlin) are a creative new method that companies and brands are using in order to engage and attract more consumers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 16% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Humorous Marketing Prank Videos:** Companies and brands are incorporating humorous pranks into their marketing strategies to increase consumer engagement. - **Brand Mascot-reinvented:** Companies are leveraging brand mascots in a new way by incorporating them into humorous pranks for marketing purposes. - **Experiential Marketing with Hidden Cameras:** Experiential marketing through staged humorous pranks using hidden cameras is a new trend taking hold in the advertising world. ### Where This Applies - **Food and Beverage:** Food and beverage companies can leverage brand mascots and humorous pranks in their marketing strategies to increase consumer engagement and drive sales. - **Consumer Packaged Goods:** Consumer packaged goods companies can leverage brand mascots and humor in their advertising campaigns to differentiate their products from competitors. - **Entertainment and Media:** Entertainment and media companies can use humorous pranks as a way to increase brand awareness and audience engagement. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Dark-Comedy Inspired Cereals](https://www.trendhunter.com/trends/wednesday-cereal.md) - [Gigantic Rooster Breakfast Campaigns](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md)