# Collaborative Cereal Lattes Taiwan's cama café & Quaker Oats Co-Created a Satiating Beverage By Laura McQuarrie | Published 2019-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-latte References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/09/cama-cafe-quaker-oats.html) & [instagram](https://www.instagram.com/camacafe_tw/) Knowing that it isn't always possible for people to enjoy a full breakfast before leaving the house in the morning, Taiwan's cama café and [Quaker Oats](https://www.trendhunter.com/trends/quaker-oat-so-simple-carmelised-biscuit) teamed up to create a collaborative cereal latte. The latte is described as having an energizing coffee flavor, as well as a nutty aroma and added walnuts for texture. As part of the collaboration, images of Quaker's founder were updated to portray a youthful street style influenced by hip-hop, skateboarding and pop culture. Since many consumers are looking for [on-the-go breakfasts](https://www.trendhunter.com/trends/beyond-juicery-eatery-and-everyday-dose) that can conveniently be enjoyed on the run, this cereal latte promises to be just as flavorful as it is satiating thanks to hearty ingredients from Quaker Oats. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **On-the-go Breakfasts:** The trend of on-the-go breakfasts is driving the demand for convenient and satiating beverages like the collaborative cereal latte. - **Collaborative Products:** Collaborations between different brands, such as cama café and Quaker Oats, offer the opportunity to create unique and innovative products that cater to evolving consumer preferences. - **Updated Branding:** The trend of updating brand imagery to reflect a youthful and trendy aesthetic presents opportunities for companies to modernize their image and appeal to younger consumers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can tap into the growing demand for convenient, nutritious, and flavorful on-the-go breakfast options. - **Collaborative Branding:** The trend of collaborative products opens up opportunities for companies in various industries to partner and create synergistic offerings that appeal to a wider consumer base. - **Marketing and Advertising:** The need for updated brand imagery provides opportunities for marketing and advertising agencies to help companies refresh their image and connect with younger demographic groups. ## Related on Trend Hunter - [Collaboration Cereal Milk Lattes](https://www.trendhunter.com/trends/cereal-milk-iced-latte.md) - [Cereal Milk Lattes](https://www.trendhunter.com/trends/cereal-n-milk-latte.md) - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Coffee-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal.md) - [Protein Coffee Cereals](https://www.trendhunter.com/trends/surreal-x-grind.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md)