# Sock-Paired Cereal Kits The Special K Blursday Go-Away Kit Shares Feel-Good Flavors and Socks By Laura McQuarrie | Published 2020-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-kit References: [prnewswire](https://www.prnewswire.com/news-releases/kelloggs-special-k-uses-delicious-flavor-to-help-fans-beat-blursday-301134609.html) & [KelloggCompany](http://www.KelloggCompany.com/) Knowing that people are finding that one day is blurring into the next during the pandemic, [Kellogg's](https://www.trendhunter.com/trends/wednesday-cereal) Special K created a special cereal kit as a " simple way to beat that blurry feeling." The Special K Blursday Go-Away Kit was created with the aid of [Twitter](https://www.trendhunter.com/trends/notifier), so that the brand could get a better understanding of what flavors Americans were talking about and when. The kit contains seven [flavors of Special K](https://www.trendhunter.com/trends/kelloggs-snack-range), each of which is matched to a different day, to support variety at home. While Monday shares a treat in the form of Special K Chocolatey Delight, the brand's Fruit & Yogurt and Cinnamon Brown Sugar Crunch Protein cereals help to create weekends to look forward to. The Special K Blursday Go-Away Kit also includes socks for every day of the week, plus a weekly planner. Image Credit: Kellogg Company ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Day-specific Product Bundles:** Creating product bundles with items paired to specific days of the week offers a unique and personalized experience for customers. - **Social Media-inspired Product Development:** Utilizing social media to gain insight into customer preferences and behaviors can inform product development and lead to successful product launches. - **At-home Self-care Kits:** Packaging food products with self-care items such as socks and planners can provide a complete at-home self-care experience for consumers. ### Where This Applies - **Cereal Manufacturing:** Manufacturers can explore creating similar day-specific cereal bundles to cater to customers looking for variety and personalization. - **Social Media Management:** Social media management firms have the opportunity to offer insights and data collection services to inform and improve product development processes for brands. - **Retail and E-commerce:** Retail and e-commerce businesses can package food products with complementary items such as self-care products to enhance customer experiences and increase sales. ## Related on Trend Hunter - [Dark-Comedy Inspired Cereals](https://www.trendhunter.com/trends/wednesday-cereal.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Dinner Cereal Sweepstakes](https://www.trendhunter.com/trends/cereal-for-dinner.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md) - [Cookie Brand Breakfast Cereals](https://www.trendhunter.com/trends/crumbl-cereal.md)