# Silly Cereal Boxes Hubbards' Cereal for Kids Uses Language That Appeals to Children By Laura McQuarrie | Published 2015-04-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-for-kids References: [thedieline](http://www.thedieline.com/blog/2014/3/21/hubbards-kids-cereal) & [hubbards.co.nz](http://www.hubbards.co.nz/) Bugs, mud, ice cream and cookies are a few of the bold words that jump out to young ones on the boxes for Hubbards' [cereal for kids](https://www.trendhunter.com/trends/little-rollas). While names like Neapolitan Super Pops and Berry Tricks Mix might seem unhealthy to parents, reading some of the smaller print reveals the truly [wholesome nature of the cereal](https://www.trendhunter.com/trends/the-real-cereal-company) with (important, but less exciting) words like fiber, nutrients and whole grains. Rather than creating a box stamped with cute cartoon characters, Hubbards Kids uses images and text that speaks to children in a language they understand. When creating this packaging, Coats Design describes that it sought to channel the "chaotic, fun and random nature of kids’ minds," especially their "mind farts." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Child-centric Packaging:** Exploring creative ways to engage children through packaging design, such as using bold words and images that resonate with kids' interests and imagination. - **Transparent Nutrition Messaging:** Incorporating clear and concise nutrition information on packaging, which educates parents about the wholesome nature of the product while still appealing to children with exciting visuals and language. - **Embracing Chaos and Playfulness:** Developing packaging concepts that capture the energetic and spontaneous nature of kids' minds, leveraging colorful and creative designs that spark joy and curiosity. ### Industries Being Reshaped - **Food Packaging:** Finding new ways to present food products in visually appealing and engaging ways, especially when targeting children and families. - **Cereal Manufacturing:** Exploring innovative approaches in cereal production and marketing, emphasizing nutrition and creativity in product design to attract both children and parents. - **Marketing and Advertising:** Adapting marketing strategies to effectively communicate with children, employing language, imagery, and design elements that resonate with the target audience and drive brand loyalty. ## Related on Trend Hunter - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Cartoonish Canine Cereals](https://www.trendhunter.com/trends/bluey-cereal.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md)