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# Nutty Cereal Squares
This Cereal Dessert Recreates the Rice Krispie Treat with Chocolate & Peanut

By Gurveer Brah | Published 2015-09-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-dessert
References: [food52](http://food52.com/blog/14004-scotcheroos-are-even-better-than-rice-krispie-treats)

This cereal dessert takes a classic treat and re-conceptualizes it using some favorites like chocolate and peanut butter. This snack combines two treats that are staples in the snacking world -- the elements of the '[Reese's Peanut Butter Cup](https://www.trendhunter.com/trends/reeses-peanut-butter-cup-toothpaste)' and the 'Rice Krispie Treat.'

Posie Harwood created a new version of the Rice Krispie treat -- 'Scotcheroos.' The delicious invention takes all the goodies of the 'Rice Krispie' cereal and adds even more delicious elements. Conventionally, Rice Krispie Treats use marshmallows as the basis of holding together the cereal, but this recipe substitutes a mixture of corn syrup, sugar and peanut butter. Using this as a base, the cereal dessert gets coated in a mixture of semisweet chocolate and butterscotch chips to create the perfect innovation to a classic favorite.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 4% | Activity: 4% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Cereal Dessert Reinvention:** Opportunity to reimagine classic cereal treats by incorporating new ingredients and flavors.
- **Sweet and Savory Combinations:** Exploration of unconventional flavor pairings to create unique and indulgent snacks.
- **Alternative Binding Agents:** Development of substitutes for marshmallows in cereal-based treats to cater to different dietary preferences.

### Who This Affects Most

- **Food and Beverage:** Industry that can explore innovative flavor and ingredient combinations to create unique treats.
- **Confectionery:** Sector that can experiment with different sweet and savory combinations to appeal to a diverse range of consumers.
- **Health Food:** Market that can develop alternatives to traditional binding agents to cater to the growing demand for healthier snacking options.

## Related on Trend Hunter

- [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md)
- [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md)
- [Nutty Wafer Cereals](https://www.trendhunter.com/trends/nutty-buddy-cereal.md)
- [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md)
- [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md)
- [Cinnamon Sugar Lunch Treats](https://www.trendhunter.com/trends/rice-krispies-treats-homestyle-cinnamon-sugar.md)
- [Grain-Free Rice Bars](https://www.trendhunter.com/trends/magic-spoon-1.md)
- [Rice Cereal-Studded Chocolates](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny.md)
- [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md)
