# Cereal-Crusted Donuts Tim Hortons' Cereal-Covered Donuts are Colorful, Crunchy and Fruity By Laura McQuarrie | Published 2020-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-covered-donuts References: [myrecipes](https://www.myrecipes.com/news/tim-hortons-froot-loops) [Tim Hortons](https://www.trendhunter.com/trends/tim-hortons-dream-donuts) is introducing a new Froot Loops Dream Donut, which takes the form of a cereal-covered donut topped with crunchy, rainbow-colored crushed cereal pieces. Underneath other toppings like a drizzle of white icing, there's a sweet strawberry-iced donut that forms the base of the colorful, texture-rich treat. For those who like smaller, bite-sized sweets—especially those that are perfect for sharing with others—Tim Hortons is also introducing [Froot Loops Timbits](https://www.trendhunter.com/trends/blueberry-cheesecake-filled-timbit), which are [glazed citrus cake donut holes](https://www.trendhunter.com/trends/orange-cream-donut-holes) that are also covered in colorful bits of crushed-up Froot Loops cereal. As is the norm with collaborative sweets from Tim Hortons, these special ones will only be available for a limited time this summer, appealing to Froot Loops lovers of all ages. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cereal-covered Donuts:** Opportunity for bakeries and cafes to innovate by offering a variety of cereal-covered donuts with different flavor combinations and cereal choices. - **Colorful Food Trend:** Opportunity for food and beverage companies to create visually appealing and colorful products that attract young consumers and capitalize on the popularity of Instagrammable food. - **Limited-time Collaborations:** Opportunity for partnerships between brands and limited-time collaborations to create buzz and increase sales by offering unique and exclusive products to customers. ### Who This Affects Most - **Bakery:** Bakeries can leverage the cereal-covered donut trend to create new and exciting flavors and textures, attracting customers who seek unique and indulgent treats. - **Cafes:** Cafes can capitalize on the colorful food trend by offering cereal-covered donuts as a vibrant and Instagram-friendly option, appealing to younger demographics. - **Food and Beverage:** Food and beverage companies can explore limited-time collaborations with popular cereal brands to create exclusive products, generating excitement and boosting sales. ## Related on Trend Hunter - [Dessert-Inspired Donut Menus](https://www.trendhunter.com/trends/tim-hortons-dream-donuts.md) - [Apple Fritter Breakfast Cereals](https://www.trendhunter.com/trends/apple-fritter-cereal.md) - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md) - [Nostalgic Cafe Anniversary Donuts](https://www.trendhunter.com/trends/retro-donuts.md) - [Fruity Cereal Milk Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-fruity-pebbles-milk.md) - [Candy-Topped Easter Donuts](https://www.trendhunter.com/trends/dreamdonut.md) - [Autumnal Caramel QSR Donuts](https://www.trendhunter.com/trends/dulce-apple-fritter-dream-donut.md) - [Sweet Cereal-Flavored Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-cinnamon-milk-glazed.md) - [Festive Halloween Donuts](https://www.trendhunter.com/trends/halloween-sprinkle-donut.md)