# Hilarious Hockey Cereal Campaigns Kellogg's Enlists Wendel Clark for New 'Cereal Celly' Campaign By Grace Mahas | Published 2020-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-celly References: [newswire](https://www.newswire.ca/news-releases/nhl-legend-and-fan-favourite-wendel-clark-shows-off-his-cereal-celly-to-celebrate-the-return-of-stanley-cup-r-playoffs-gr-r-reatness--892909455.html) & [instagram](https://www.instagram.com/frostedflakescanada/) To commemorate hockey’s return, Kellogg’s [Frosted Flakes](https://www.trendhunter.com/trends/frosted-flakes-shake) — an Official Partner of the [National Hockey League](https://www.trendhunter.com/trends/oreo-stay-playful) (NHL) and the Official Cereal of the Stanley Cup Playoffs — recently teamed up with former [Toronto Maple Leafs](https://www.trendhunter.com/trends/qsr-deal) Captain, Wendel Clark, to let fans celebrate the game's wins with a 'Cereal Celly.' The partnership hopes to inspire Canadians to stay energized during this Playoff season by "raising a bow" to the game. Fans are asked to share their own Frosted Flakes “Cereal Celly” on social using #CerealCelly throughout the Playoffs season. “Hockey is a sport that brings our country together, and after months of being asked to stay apart, nothing calls for more of a celebration than the return of the Stanley Cup® Playoffs,” says Wendel Clark. “With the new intense Playoffs format, fans are glued to the game day and night like never before. Kellogg’s Frosted Flakes is that perfect go-to, game-time snack any time of day, which is why I’m partnering with Tony the Tiger, the ultimate coach. We’re encouraging Canadians to raise a bowl and unleash their own ‘celly’ when their favorite team or player scores big.” Image Credit: Kellogg's Frosted Flake Canada ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 54% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Celebration Marketing:** Disruptive innovation opportunity: Explore creative ways to engage fans and customers through celebratory campaigns related to sports events. - **Branded Social Media Challenges:** Disruptive innovation opportunity: Develop social media campaigns that encourage users to participate and share content related to a brand or campaign. - **Athlete Partnerships:** Disruptive innovation opportunity: Collaborate with professional athletes to promote products or services in a way that resonates with their fan base. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Incorporate sports themes and partnerships into food and beverage marketing strategies to target sports enthusiasts. - **Advertising and Marketing:** Disruptive innovation opportunity: Create unique and interactive campaigns that leverage the power of social media and celebrity endorsements. - **Sports and Entertainment:** Disruptive innovation opportunity: Foster collaborations between sports organizations and consumer brands to enhance fan engagement and brand loyalty. ## Related on Trend Hunter - [Cheesy Basketball Statues](https://www.trendhunter.com/trends/2024-nhl-allstar-weekend.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Hockey Hero-Celebrating Campaigns](https://www.trendhunter.com/trends/hockey-heroes.md) - [Branded Hockey Equipment Grants](https://www.trendhunter.com/trends/oreo-stay-playful.md) - [Game Day QSR Deals](https://www.trendhunter.com/trends/qsr-deal.md) - [Footballer-Approved Cereals](https://www.trendhunter.com/trends/general-mills-jettas-mix.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md)