# Cereal Beer Non-Traditional Ingredients Make Breakfast Taste Like Happy Hour By Marissa Liu | Published 2009-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-beer References: [groceryeats](http://groceryeats.com/2009/10/26/cereal-beer-challenge/) An industrious brew-master decided to try to make cereal beer. The cereal beer is part of a challenge to use [non-traditional brewing ingredients](https://www.trendhunter.com/trends/hop-foundry) to make an interesting and delicious homebrew. The cereal beer was made using an entire 25.5 oz bag of Fruity Dyno Bites cereal (think generic brand Fruity Pebbles) mixed with 5 lbs of American 2-row barley, 4.5 lbs of American wheat malt, and a decent amount of citrusy Amarillo hops. When finished, it should taste similar (hopefully) to [Leinenkugel](https://www.trendhunter.com/trends/summer-shandwich)’s Sunset Wheat beer or Three Floyd’s Gumball Head. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-traditional Brewing:** Opportunity for brewers to experiment and differentiate themselves by using non-traditional ingredients in their beer recipes. - **Crossover Drinks:** Potential for more crossover between beer and other beverage categories, such as breakfast cereals, creating unique drink combinations. - **DIY Beer Brewing:** Growing trend of consumers creating their own beer using non-traditional ingredients and experimenting with different recipes. ### Who This Affects Most - **Craft Beer:** Craft brewers can leverage non-traditional ingredients in their brewing process to create unique and creative flavors that stand out in a crowded market. - **Food and Beverage:** Opportunity for companies to innovate by developing new beverage categories that combine unexpected ingredients, such as cereal beer. - **Homebrewing:** Increasing interest in homebrewing among consumers creates a potential market for beer brewing kits and homebrewing supplies that cater to the demand for non-traditional brewing ingredients. ## Related on Trend Hunter - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Cereal Milk Sparkling Waters](https://www.trendhunter.com/trends/cereal-criminal.md) - [Quinoa-Based Beers](https://www.trendhunter.com/trends/quinoa-beer.md) - [Cotton Candy Bacon Beers](https://www.trendhunter.com/trends/bacon-blonde-ale.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Biscuit-Flavored Beers](https://www.trendhunter.com/trends/biscuit-ale.md) - [Ancient Grain-Crafted Beers](https://www.trendhunter.com/trends/fonio-beer.md) - [Fast-Food-Inspired Beers](https://www.trendhunter.com/trends/strawberry-biscuit-ale.md)