# Health-Focused Cereal Bars Made Good's Vanilla Crispy Squares Sneak in Vegetable Nutrients By Laura McQuarrie | Published 2017-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-bars References: [clearlyveg](http://www.clearlyveg.com/blog/2017/03/13/expo-west-2017-30-exciting-new-vegan-products-unveiled) & [facebook](https://www.facebook.com/madegoodfoods/photos/a.553119548110678.1073741830.495089187247048/1283343791754913/?type=3&theater) While most rice cereal bars are known for being delicious, this also means that they are not typically recognized as healthy. Made Good is out to change this with its all-new Vanilla Crispy Squares, which were launched at the most recent Natural Products Expo West show in Anaheim, California. The [healthy cereal bar snacks](https://www.trendhunter.com/trends/nature-valley-cereal) are an entirely new product from Made Good, which specializes in a variety of [allergy-friendly snacks and granolas](https://www.trendhunter.com/trends/junkless-drizzled). The organic, non-GMO Vanilla and Chocolate Chip Crispy Squares are specifically branded as [school-safe](https://www.trendhunter.com/trends/trubar-kids), as they are made without peanuts and tree nuts, and contain the same nutrients found in one serving of vegetables. As Made Good describes, its newest products are "the delicious, good for you, healthier rice treat alternative parents and kids have been waiting for." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-focused Cereal Bars:** Opportunity for creating nutritious cereal bars with added vegetable nutrients. - **Allergy-friendly Snacks:** Potential for developing snacks that cater to specific food allergies and dietary restrictions. - **School-safe Food Options:** Market for producing foods that meet school safety guidelines, such as being peanut and tree nut-free. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunities exist for companies to create healthier, allergy-friendly snacks. - **Nutrition and Wellness:** The trend towards health-focused cereal bars presents opportunities for the nutrition and wellness industry to develop products with added nutrients. - **Education and School Food Services:** A need for school-safe food options opens up opportunities in providing safe and nutritious snacks for schools. ## Related on Trend Hunter - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Whole Grain Cereal Bars](https://www.trendhunter.com/trends/portable-cereal-bars.md) - [Crunchy Oat Bites](https://www.trendhunter.com/trends/crunchy-oat-bites.md) - [Veggie-Infused Breakfast Bars](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars.md) - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md) - [Crispy Rice Protein Bars](https://www.trendhunter.com/trends/think-crispy-squares.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Wholesome Kid-Friendly Granolas](https://www.trendhunter.com/trends/little-rollas.md)